The technological development of online product presentation modes (e.g., augmented reality, virtual reality) will greatly impact the future of e-retailing. The potential benefits of applying these new technologies for e-retailers need further investigation. Based upon the stimulus-organism-response (S–O-R) model, this study examines the effect of AR-based presentation modes on consumer patronage intention, with the mediating role of immersion, enjoyment, perceived product risk and attractiveness of the online store. Furthermore, it explores the moderating effect of technophilia that reflects consumers’ positive attitude towards technology. A single factor between-subject experiment study was conducted with a sample of 420 university students. Results suggest that the serial indirect effects of AR presentation on patronage intention through immersion/enjoyment/perceived product risk and attractiveness of online store are conditional upon the level of technophilia. Technophilia is a critical factor that explains consumers’ psychological and behavioral responses when they are using new technologies. The study provides new knowledge for e-marketing practitioners, as well as AR literature by indicating how and when new technology-based presentation works in evoking consumers’ patronage intention.
This note is concerned with the effect of small [Formula: see text] perturbations on a discrete dynamical system [Formula: see text], which has heteroclinic repellers. The question to be addressed is whether such perturbed system [Formula: see text] has heteroclinic repellers. It will be shown that if [Formula: see text] is small enough, [Formula: see text] has heteroclinic repellers, which implies that it is chaotic in the sense of Devaney. In addition, if [Formula: see text] and [Formula: see text] has regular nondegenerate heteroclinic repellers, then [Formula: see text] has regular nondegenerate heteroclinic repellers, where [Formula: see text] is a small Lipschitz perturbation of [Formula: see text]. Three examples are presented to validate the theoretical conclusions.
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