The Carpathian Mountains, an undeniable element of the Romania's tourism brand, have a great variety of attractions, accessed by over half of domestic visitors. At the same time, they are subjected by inappropriate development, which affects the supply and demand. Therefore, the study aims to analyze the perception of Generation Y (GY) regarding the tourism attractiveness and competitiveness in the Romanian Carpathians mountain units in order to identify a benchmarking of directions needed to improve the development of these destinations. The research is based on the survey method, applied to a sample of Millennial(s)/GY, processed in SPSSv.17 and evaluation using aggregate indexes. The results show that young tourists consider the attractiveness to be high for tourist resources and satisfactory for facilities. Performance of their experiences is influenced by outdoor relaxation, photos, and trekking activities. Despite some lacks regarding the winter sports facilities, accommodation, GY is still interested to visit or revisit different mountain units. Thus, the stakeholders must take in consideration the issues of facilities for winter sports, walk, mountain bike, and races events, to reshape and adapt all aspects related to the mobility, accommodation, promotion and quality of experiences in the Carpathian Mountains to meet much more to GY's expectations.
In time of crisis, the role of public institutions is on the rise and the communication between citizens and institutions is increasingly important, in order to preserve society's civic fabric and ensure the maintenance of trust in the aftermath of the crisis.
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