Federal state budgetary educational institution of higher education Maykop state technological university Maykop, Russian Federation Svetlana Kirzhinova Federal state budgetary educational institution of higher education Maikop state technological university Maikop,
Literature in the modern communicative space, analyzing the possible writer's urges and their embodiment in the prose of the new century, also does not lose sight of the ideological resources inherited from Soviet history to the new time. And therefore, in view of the existing research interest, we will try to outline the non-existing North Caucasian aspects of the ideological environment of interest to scientists. The author is trying to build the current discussion of the ideological problem of regional specifics in the North Caucasus according to the following logical scheme: 1) the possibility of ideological transformation; 2) transformation of consciousness -how? Through ideological attitudes, the individual acquires tools that contribute to both emotive and mental awareness and comprehension of the global environment. All of the above allowed us to turn to an attempt to comprehend the ideological identity and its transformation in the geographical North Caucasian perspective in the globalization conditions of the new century. Moreover, this raises the immediate problem of the fundamental role: how exactly is it permissible to ideologically transform the thinking of the individual and the group today? Outside the chronicle merging of the past and the current times, ideological richness is capable of losing any progressive futures along with the lost culture. Thus, the ideological transformation in this case is a spiritual restoration of traditional unity in its fundamental priority against the backdrop of chronic catastrophes suffered by Caucasians.
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The article studies the social phenomenon "the cult of book" that continues to be relevant and can influence self-perception. Based on the basic concepts "human factor", "personal self-perception", the authors consider the book as a valid tool for their development. A full-fledged person is always interested in his physical state and self-understanding (national, genetic, collegial, etc.). This combination serves as a stimulus for the existence of a multilaterally developed personality. This communication in the readership and publishing perspective can serve as a confident motive for creativity. Publication of a book requires a thorough approach. Only if the spirit of work created from various sources will be saturated, circumstances can change. The facts of the history of the cult, circumstances of prohibitions their conditionality are presented. When addressing the issues of book publishing, considering a whole range of archival documents, the article analyzes a number of actions, describes the current situation and concludes about the efficiency of the cult. The development of a constant interest in reading is a family mechanism; the goal of book producers is to encourage any socially-conditioned reader to make mental attempts.
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