The aim of this research is to examine the impact of supply chain management through social media on competitiveness of the private hospitals in Jordan. The population of the study includes managers in various administrative disciplines. Therefore, the complete census method was used in this research to collect the primary data, where the total responses were 438 responses were used for analysis. The questionnaire was used as a basic instrument in the current research, as it was designed electronically through Google Forms and sent to the research sample via email. AMOS software was used to test the research hypotheses. The results showed that all dimensions of supply chain management through social media had a positive impact on competitiveness; the greatest effect was for strategic relations with suppliers. Based on the study results; managers at the examined companies should enhance their usage of social media with suppliers, according to the report, in order to support strategic connections with them.
The aim of this study is to identify the effect of supply chain resilience as measured by supply chain flexibility, supply chain collaboration, and supply chain agility on supply chain performance. A sample consisting of employees from chemical industrial companies in Jordan was selected to collect data using an electronic questionnaire. Analyzing data via SmartPLS 3.0, the results showed that supply chain collaboration and supply chain agility as key dimensions of supply chain resilience had significant effects on supply chain performance, while supply chain flexibility exerted insignificant effect on supply chain performance. Therefore, managers are recommended to improve their firms’ abilities to carry out effective work with partners and to enhance firms’ abilities to respond quickly to unpredictable changes. Scholars are also requested to conduct further studies such as investigating the effect of supply chain redundancy on supply chain performance.
The aim of this study is to investigate the effects of customer satisfaction and customer delight on customer loyalty through customer retention. Data were collected using a questionnaire developed based on the literature and administered to a sample of restaurant customers consisting of 376 customers. Using IBM SPSS and AMOS software for data analyses, the results indicate that customer retention had a perfect mediating role in the effect of customer satisfaction on customer loyalty and a partial mediating role in the effect of customer delight on customer loyalty. The study provided several contributions. A key contribution to researchers is that the effect of customer satisfaction on other variables, particularly customer loyalty should be assessed in terms of its direct and indirect effects. A basic contribution to managers is that both satisfied and delighted customers have potential intentions to defect, hence, retaining customers is a crucial step to ensure loyalty. Delighted customers are more likely to be retained and retained customers are ready to be loyal customers.
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