The effect of supply chain management through social media on competitiveness of the private hospitals in Jordan

Abstract

The aim of this research is to examine the impact of supply chain management through social media on competitiveness of the private hospitals in Jordan. The population of the study includes managers in various administrative disciplines. Therefore, the complete census method was used in this research to collect the primary data, where the total responses were 438 responses were used for analysis. The questionnaire was used as a basic instrument in the current research, as it was designed electronically through Google Forms and sent to the research sample via email. AMOS software was used to test the research hypotheses. The results showed that all dimensions of supply chain management through social media had a positive impact on competitiveness; the greatest effect was for strategic relations with suppliers. Based on the study results; managers at the examined companies should enhance their usage of social media with suppliers, according to the report, in order to support strategic connections with them.

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