YouTube is one of the world's most popular websites and hosts numerous amateur and professional videos. Comments on these videos might be researched to give insights into audience reactions to important issues or particular videos. Yet, little is known about YouTube discussions in general: how frequent they are, who typically participates, and the role of sentiment. This article fills this gap through an analysis of large samples of text comments on YouTube videos. The results identify patterns and give some benchmarks against which future YouTube research into individual videos can be compared. For instance, the typical YouTube comment was mildly positive, was posted by a 29-year-old male, and contained 58 characters. About 23% of comments in the complete comment sets were replies to previous comments. There was no typical density of discussion on YouTube videos in the sense of the proportion of replies to other comments: videos with both few and many replies were common. The YouTube audience engaged with each other disproportionately when making negative comments, however; positive comments elicited few replies. The biggest trigger of discussion seemed to be religion, whereas the videos attracting the least discussion were predominantly from the Music, Comedy, and How to & Style categories. This suggests different audience uses for YouTube, from passive entertainment to active debating.
Mike Thelwall, Farida Vis Purpose: Despite the ongoing shift from text-based to image-based communication in the social web, supported by the affordances of smartphones, little is known about the new image sharing practices. Both gender and platform type seem likely to be important, but it is unclear how. Design/methodology/approach: This article surveys an age-balanced sample of UK Facebook, Twitter, Instagram, Snapchat and WhatsApp image sharers with a range of exploratory questions about platform use, privacy, interactions, technology use and profile pictures. Findings: Females shared photos more often overall and shared images more frequently on Snapchat, but males shared more images on Twitter, particularly for hobbies. Females also tended to have more privacy-related concerns but were more willing, in principle, to share pictures of their children. Females also interacted more through others' images by liking and commenting on them. Both genders used supporting apps but in different ways: females applied filters and posted to albums whereas males retouched photos and used photo organising apps. Finally, males were more likely to be alone in their profile pictures. Practical implications: Those designing visual social web communication strategies to reach out to users should consider the different ways in which platforms are used by males and females to optimise their message for their target audience. Social implications: There are clear gender and platform differences in visual communication strategies. Overall, males may tend to have more informational, and females more relationship-based, skills or needs. Originality/value: This is the first detailed survey of electronic image sharing practices and the first to systematically compare the current generation of platforms.
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