Commenting on YouTube videos: From guatemalan rock to El Big Bang

Thelwall, Mike; Sud, Pardeep; Vis, Farida

doi:10.1002/asi.21679

Cited by 151 publications

(122 citation statements)

References 37 publications

(34 reference statements)

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“…One reason is the often-noted reliance of much social media data analysis on application programming interfaces (APIs), which means that platform architecture can exert significant influence on research design (boyd & Crawford, 2011;Marres & Weltevrede, 2013). (As Thelwall et al [2012] note in their study of YouTube comments: "A more general limitation is that the results are based upon convenience data in the sense that the factors analyzed are those that happen to be reported by YouTube (e.g., commenter age, gender and location)" (p. 14, authors' emphasis). Platform APIs tend to be designed to provide data pertaining to the whole platform, encouraging hashtag-or location-based queries on "the whole" of the platform, which has some ethical advantages, 10 but it does mean that much social media analysisincluding analyses of controversies-tend to adopt the standpoint of the platform.…”

Section: Controversy Analysis As a Social Media Methodsmentioning

confidence: 99%

Mapping Controversies with Social Media: The Case for Symmetry

Marres

Moats

2015

SSRN Journal

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This article assesses the usefulness for social media research of controversy analysis, an approach developed in Science and Technology Studies (STS) and related fields. We propose that this approach can help to address an important methodological problem in social media research, namely, the tension between social media as resource for social research and as an empirical object in its own right. Initially developed for analyzing interactions between science, technology, and society, controversy analysis has in recent decades been implemented digitally to study public debates and issues dynamics online. A key feature of controversy analysis as a digital method, we argue, is that it enables a symmetrical approach to the study of mediatechnological dynamics and issue dynamics. It allows us to pay equal attention to the ways in which a digital platform like Twitter mediates public issues, and to how controversies mediate "social media" as an object of public attention. To sketch the contours of such a symmetrical approach, the article discusses examples from a recent social media research project in which we mapped issues of "privacy" and "surveillance" in the wake of the National Security Agency (NSA) data leak by Edward Snowden in June 2013. Through a discussion of social media research practice, we then outline a symmetrical approach to analyzing controversy with social media. We conclude that the digital implementation of such an approach requires further exchanges between social media researchers and controversy analysts.

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Section: Controversy Analysis As a Social Media Methodsmentioning

confidence: 99%

Mapping Controversies with Social Media: The Case for Symmetry

Marres

Moats

2015

SSRN Journal

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“…Similar approaches have also been extensively applied in Webometrics, a subfield of informetrics (Stock & Weber, 2006), which is concerned with the quantitative analysis of Web based information (such as hyperlinks). Recent work in these fields has been undertaken on blog entries (O'Leary, 2011), Twitter "tweets" (Thelwall, Buckley, & Paltoglou, 2011, Wiki data and most recently YouTube comments (Thelwall, Sud, & Vis, 2012). Despite these growing efforts, work to apply informetric analysis of digital traces and the methods for organizing and providing access to UGC data are still relatively new (Efron, 2011).…”

Section: Analysis and Use Of Digital Traces In The Information And Comentioning

confidence: 99%

Making sense of digital traces: An activity theory driven ontological approach

Karanasios

Thakker

Lau

et al. 2013

J Am Soc Inf Sci Tec

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Social Web content such as blogs, videos and other user-generated content present a vast source of rich "digital-traces" of individuals' experiences. The use of digital traces to provide insight into human behavior remains underdeveloped. Recently, ontological approaches have been exploited for tagging and linking digital traces, with progress made in ontology models for well-defined domains.However, the process of conceptualization for ill-defined domains remains challenging; requiring interdisciplinary efforts to understand the main aspects and capture them in a computer processable form. The primary contribution of this paper is a theory driven approach to ontology development that supports semantic augmentation of digital traces. Specifically we argue that (1) activity theory can be used to develop more insightful conceptual models of ill-defined activities; which (2) can be used to inform the development of an ontology; and, (3) that this ontology can be used to guide the semantic augmentation of digital traces for making sense of phenomena. A case study on interpersonal communication is chosen to illustrate the applicability of the proposed multidisciplinary approach. The benefits of the approach are illustrated through an example application, demonstrating how it may be used to assemble and make sense of digital traces.

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“…They show that these comments are related in, for example, language, form of expression and expressed opinions (views). They seek to identify and characterise a potential target for a particular product (Thelwall, Sud, and Vis 2011). Moreover, YouTube is an sns, which is often used by companies to present the features of new products that are being introduced to the market (Wendt, Griesbaum, and Kölle 2016).…”

Section: Sns In Communication (C) Within the Context Of Cmc Theorymentioning

confidence: 99%

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

Bartosik‐Purgat¹,

Filipchuk²,

Hinner³

2017

MGT

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The growth of the Internet heavily influences people's lives every day, especially by the development of Social Networking Sites (sns), which since their first appearance have been constantly recording a growing number of users. The main purpose of this paper is to identify the significance of sns in relation to two activities of individual users: communication and consumer behaviour. The study focuses on the three most popular sns in three neighbouring countries (Germany, Poland, and Russia) namely, Facebook, vkontakte, and YouTube. The methodological approach is twofold: firstly, the authors developed a theoretical background of the areas of using sns and formulated research questions; secondly, they applied the papi and cawi methods for the data analysis. Regarding the researched activities, it should be noted that sns users use these platforms more often for communication than consumer actions. The most useful here is Facebook in comparison to YouTube. This study provides results, which can be useful in the management of the enterprises that use sns for their marketing communication in Germany, Poland, and Russia.

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Commenting on YouTube videos: From guatemalan rock to El Big Bang

Cited by 151 publications

References 37 publications

Mapping Controversies with Social Media: The Case for Symmetry

Mapping Controversies with Social Media: The Case for Symmetry

Making sense of digital traces: An activity theory driven ontological approach

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

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