This study investigates the significance of digital media in terms of social implications. It draws its theoretical insights from the Darvin and Norton model of investment (2015) as it gives purely a new dimension to the concept of digital literacy. The study is designed in order to evaluate some important aspects of Social media, particularly Facebook, as an important digital literacy practice. Firstly, the study examines the way power is operated in the digital mediated construction of social identities. Certain social identities position other identities and accord or refuse them power. These even shape social ideologies and identities as English-language speakers hold a privileged position in society while Urdu-language speakers are marginalized all over the world. Secondly, it explores the role of digital media in the investment of language and digital literacy practices to represent social ideologies at three different angles of marriage, adulthood and family. Having established a sampling frame consisting of nine Facebook pictorial postings from three Facebook pages, the findings suggested that the text and visual representations of Facebook postings use various linguistic features like literary devices that are playing an evident role in the representation of social ideologies.
Language plays a pivotal role in constructing identity and ideology. It shapes the people’s ideas and beliefs about specific perspectives. This research is mainly concerned with constructed ideologies through discourse. The present study is based on the book “Fire and Fury: Inside the Trump White House” written by Michael Wolff. The approach for present research is qualitative in nature and for analysis; different extracts are taken from the book. It adopts Fairclough’s (1992) three-dimensional model for analysis which includes textual, discursive practice and social practice analyses. The study reveals that a constructed ideology of Trump is portrayed in this book, in which, he is presented as ineligible and unfit person for the post of president of United States. Thus, in conclusion, the value of discourse in conveying the specific ideology cannot be underestimated.
The study investigates COVID-19 language of fear and phobia in Pakistani newspaper's political cartoons. These cartoons are a powerful medium for visual communication of any current and significant scenario as one image depicts the whole story. The editorial cartoons are also used to convey a specific meaning behind visual features. The present study is mainly concerned with the coronavirus, which affected life all over the world, and it is observed how newspapers are reporting this pandemic through political cartoons. Data is collected from 'The Dawn' newspaper. The research is qualitative. Machin's (2007) multimodal analysis is adapted for data analysis. Images denote and connote to convey a specific meaning according to the social and historical contexts. The study reveals that these political cartoons disseminate fear and mental illness among the people. However, they are also mocking and criticizing the official authorities for the economic crisis by highlighting the financial problems of the masses, as they did not make the wise decisions on time to control this pandemic.
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