Purpose
– Fast-growing online retail market provides convenience for customers. But it makes competition among online retailers fiercer as well. Online retailers need to improve online shoppers’ satisfaction level for the purpose of keeping their loyalty. As an important component in online retail market, logistics service affects online shoppers’ satisfaction level. By applying expectation confirmation theory, the purpose of this paper is to explore how customized logistics services (CLS) influences online shoppers’ satisfaction level and whether the relationship between them is moderated by product type.
Design/methodology/approach
– Data were collected from Tmall.com, the biggest online retail market in China. Exploratory factor analysis and two-way ANOVA were conducted to analyze the data.
Findings
– The results indicate that CLS positively impacts online shoppers’ satisfaction level. But product type does not have moderate effect on the relationship between CLS and online shoppers’ satisfaction level.
Practical implications
– Online retail market grows fast. As the number of retailers keeps increasing, competition in this market becomes fiercer. In order to attract new shoppers and increase shoppers’ loyalty, online retailers must make shopper satisfied with their purchase. CLS positively impacts online shoppers’ satisfaction level, online retailers should offer shoppers CLS.
Originality/value
– This study examines how customized logistics influences customer satisfaction, and extends literatures related to online customer satisfaction by integrating the factor CLS and opens the way for other studies related to logistics service customization. Furthermore, this study discusses how IoT will improve online retailers’ abilities in providing CLS.
The coal tar-based carbon with ultra-high specific surface area was synthesized from coal tar using CaO as template coupled with KOH activation by conventional heating. To utilize the existing pores of the porous carbon, the multilayer adsorption of organic dyes, including Congo red and methylene blue, was tested. Results show that the as-made carbon features with hierarchical structure, which is containing both micropores and abundant mesopores. The CTC 4-900 made with the mass ratio of activator/carbon source at 4 under activation temperature of 900 °C shows an ultra-high specific surface area of 3101 m 2 /g with an average of 2.65 nm. The CTC 4-900 had the highest adsorption capacity for Congo red with the saturation adsorption capacity of 3885 mg/g in a monolayer adsorption due to its large mesoporous surface area. Then, the CTC 4-900 -CR can be used for an effective second-layer adsorption for methylene blue with the saturation adsorption capacity of 931 mg/g. For the third-layer adsorption of Congo red, the CTC 4-900 -CR-MB still shows the excellent adsorption performance with the saturation adsorption capacity of 1001 mg/g due to the electrostatic forces. After several layer adsorptions for different organic dyes, the existing pores of the carbon can be utilized completely, showing that it is an alternative way to regeneration.
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