Purpose
No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness theory, the purpose of this paper is to examine how media richness influences customer perceived values, consequently contributing to customer loyalty to MIM.
Design/methodology/approach
Collecting data by an online survey, the authors apply partial least square procedures for hypothesis testing.
Findings
The authors obtain the following findings: multiple cues are positively related to functional value; immediate feedback is positively related to social value; personal focus is positively related to self-expressive value; language variety is positively related to all the above values that lead to user loyalty; and language variety has the strongest effect on user loyalty to MIM.
Originality/value
A first attempt to examine the impact of media richness on user loyalty to MIM, this study provides insights for MIM service providers to make decisions to build loyal user bases.
Purpose -Multiple adoption (the adoption of another auction site in addition to the present one) enables startup or non-leading firms to survive and grow by eroding the customer bases of market leaders. Thus understanding multiple adoption is important. Hence, the purpose of this paper is to propose and examines antecedents of user intention to adopt another online auction site. Design/methodology/approach -This study utilized a cross-sectional design and an online survey, obtaining 495 valid responses. Findings -Analytical results indicate that self-efficacy and inherent novelty seeking contribute to the intention to adopt another auction site. Moreover, transaction opportunities enhance the intention. Perceived network externality also increases the intention. However, perceived relational switching costs reduce such intention. Originality/value -This study is new in investigating why users intend to use another auction site and identifying the antecedents.
Purpose -As a popular entertainment form, online gaming is a significant global industry with millions of customers. However gaming misbehaviours (gamer behaviours that violate generally accepted norms) and their impact on other gamers have received little attention. This study thus aims to examine five online gaming misbehaviours (i.e. account theft, cheating, bullying, profanity, and hoarding of advantageous locations) and how they influence other gamers in terms of anger and continuance intention (intention to repetitively play a specific game). Design/methodology/approach -The study sample comprises 767 online gamers who provided valid responses to an online survey. The hypotheses are tested using structural equation modelling. Findings -Analytical results indicate that profanity and hoarding of advantageous locations anger other gamers, reducing continuance intention. Practical implications -The analytical results suggest that game providers should focus on reducing gaming misbehaviours such as profanity and hoarding of advantageous locations. Originality/value -This study contributes to the literature by investigating the misbehaviours in online games and their impact.
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