Antecedents for user intention to adopt another auction site

Abstract

Purpose -Multiple adoption (the adoption of another auction site in addition to the present one) enables startup or non-leading firms to survive and grow by eroding the customer bases of market leaders. Thus understanding multiple adoption is important. Hence, the purpose of this paper is to propose and examines antecedents of user intention to adopt another online auction site. Design/methodology/approach -This study utilized a cross-sectional design and an online survey, obtaining 495 valid responses. Findings -Analytical results indicate that self-efficacy and inherent novelty seeking contribute to the intention to adopt another auction site. Moreover, transaction opportunities enhance the intention. Perceived network externality also increases the intention. However, perceived relational switching costs reduce such intention. Originality/value -This study is new in investigating why users intend to use another auction site and identifying the antecedents.

Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

“…In fact, this message needs to be reinforced at each of the interlinked stages that eBay consumers undertake (Engel, Kollatt and Blackwell, 1993;Gabbott and Hogg, 1998). Future online auction site strategies should take note of these factors when trying to retain existing consumers and when trying to attract new consumers (Chen and Barnes, 2007;Tseng and Teng, 2014). By highlighting factors influencing behavioural intentions, this research can inform online auction sites in ways they could increase their competitiveness.…”

Social and individual antecedents of m-learning adoption in Iran

“…Perceived self-efficacy is a basic capability in IS adoption (Phau, Lim, Liang, & Lwin, 2014;Tseng & Teng, 2014). Users who are familiar with the internet should not find mobile IS to be complex.…”

Fatores que Afetam a Adoção da Internet Móvel

“…No entanto, dependendo do contexto de cada tecnologia específica, outras explicações adicionais são necessárias, além dos construtos iniciais (Davis, 1989). Fatores que contribuem para a aceitação de novas tecnologias da informação variam de acordo com a tecnologia, o público-alvo e o contexto (DAVIS, 1989;GEFEN et al, 2003;CHEONG;PARK, 2005;KUMAR, 2005;GERPOTT, 2011;HSIAO;YANG, 2011;AKTURAN;TEZCAN, 2012;NASRI;CHARFEDDINE, 2012;TSENG;TENG, 2014;FERREIRA et al, 2014).…”

“…Pesquisadores têm obtido sucesso adotando e adaptando o Modelo de Aceitação de Tecnologia para a adoção de novas tecnologias relacionadas ao uso da internet e do e-commerce (MOON; KIM, 2001;GEFEN et al, 2003;HSIAO;YANG, 2011;NASRI;CHARFEDDINE, 2012;TSENG;TENG, 2014;WU;KE, 2015 Fonte: elaborada pelos autores.…”

“…Relações positivas e significativas foram encontradas entre a utilidade percebida e a atitude com relação ao uso de novas tecnologias. Alguns exemplos são o uso de novos serviços disponíveis na internet (CHILDERS et al, 2001;GENTRY;CALANTONE, 2002;NASRI;CHARFEDDINE, 2012;TSENG;TENG, 2014;WU;KE, 2015) e a atitude em relação a utilizar produtos que permitam o acesso móvel à Internet (BRUNER; KUMAR, 2005;AKTURAN;TEZCAN, 2012;WU;KE, 2015). Espera-se, portanto, que a utilidade percebida por consumidores sobre o uso da internet móvel tenha efeitos positivos diretos sobre sua atitude e intenção de uso desta tecnologia.…”