Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.
Purpose: There is a wide scope to assess the effect of social media usage among youth in Punjab, Pakistan. This research work was conducted to check the intensity of usage of social media in Punjab and its effects on educational learning, social behavior and political awareness in youth. Methodology: Survey research was conducted and data related to the study was collected through the questionnaire. Findings: Results shows extensive use of social media declined the socialization among people, specifically youth, although, it increases the convenience and saved a lot of time. Implications: Study is useful for the policy makers and government to check positive effect of social media on youth and how to overcome the negative impact.
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