The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. Abstrak Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.
The resignation of Ratu Tisha from his position as Secretary General of PSSI consisted of many parties. That's because there is a lot that Ratu Tisha can enjoy, both for PSSI as an organization, as well as for the Indonesian national team as the end of the football achievement itself. The responses of various football people were covered by many media to become news. This study aims to find out how the online media Kompas and Detik frame the news about the resignation of Ratu Tisha from the PSSI General Secretariat position based on the framing device of Zhongdang Pan and Gerald M. Kosicki. This study uses descriptive qualitative research methods and uses analysis of Pan and Kosicki's framing model analysis using four structural dimensions of news texts, namely syntax, script, thematic, and rhetorical. as a data analysis technique. This study finds the fact that Detik.com tends to be more serious in providing headlines than Kompas.com. In addition, this study also found the fact that Kompas.com tends to be more descriptive and only gives a few statements in its news writing
The arrival of a large number of immigrants made France feel such a huge impact, one of which is the presence of a multicultural situation in French society. One portrait of multiculturalism that deserves the spotlight is football. This study aims to determine the cultural diversity in French society and how multiculturalism is represented in French football. The research method in this research is descriptive qualitative. To analyze this phenomenon, researchers used the Concept of Multicultural and Cross-Cultural Communication. The results of this study stated that in the field of football, multiculturalism can be said to be a gift, because with the presence of many immigrants, France won a lot of glory on the European and World soccer stage. However, on the other hand, the arrival of Multiculturalism in France, faced many challenges and problems in it. The impact caused by multiculturalism is not a small impact, from the existence of crime and terrorism, to the problems present in society such as Islamophobia, xenophobia, anti-semitism and so forth.
Laporan penelitian ini berupaya menjelaskan sekaligus mengkritik politik representasi gender dalam drakor genre gender bender “Mr. Queen” yang menjungkirbalikkan gender serta kaitannya dengan wacana gender di Korea Selatan dan di Indonesia. Menggunakan analisis wacana kritis Sara Mills, terbukti bahwa representasi gender dalam drakor “Mr. Queen” bersifat paradoks; seolah-olah menawarkan wacana gender yang mendobrak wacana dominan, namun ternyata masih merepresentasikan perempuan sebagai subjek pasif yang terus dieksploitasi.
Korean dramas are increasingly in demand in Indonesia. Its themes related to gender and sexuality are now in great demand, because the issue of gender inequality is increasingly being voiced in South Korea and Indonesia. One of the most talked about dramas in Indonesia when broadcasted was Mr. Queen by TVN (South Korean cable TV channel) in 2020. The drama consists of twenty episodes and can be watched by global fans through video on demand platform Viu, on smartphone and pc. There is even a version that has been dubbed in Indonesian, showing that the drama is very popular within the Indonesian audience. Mr. Queen is a Saeguk (drama set in the Joseon era) and is a remake of the popular Chinese web drama Go Princess Go (2015), which is an adaptation of the novel of the same title. Mr. Queen–like Go Princess Go–can be categorized in the genre of fusion and gender bender, because it tells the story of a male chef named Jang Bong Hwan from the Modern era whose soul crosses space and time until he entered the body of the Queen in the Joseon period (Queen Cheorin), presenting a new depiction of the queen; instead of the traditional feminine queen, Queen Cheorin portrays a masculine woman. Mr. Queen overturns gender and its relation to gender discourse in South Korea. However, using Sara Mills' critical discourse analysis, it is evident that the gender representation in Mr. Queen is paradoxical; as if offering a gender discourse that breaks the dominant discourse, but in fact it still represents woman as passive subject who continues to be exploited.
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