The Formula E racing series has become one of the world's most prestigious competitions. In 2022, Indonesia hosted the famous Formula E race. The event possesses the potential for economic benefits for Indonesia worth 78 million euros through the arrival of 35,000 spectators. Indonesians are enthusiastic about Formula E since it allows their nation to encourage tourists and gain international prominence. However, some people do not support this event. Since they regard that amid the COVID-19 pandemic, it is preferable for the government to focus on people affected by the pandemic rather than support a Formula E event. This study compares the Support Vector Machine and Naive Bayes algorithms in classifying public opinion in the Formula E race. This study gets its information from user comments on social media platforms, especially Twitter. The stages start with text preprocessing and include cleaning, case folding, tokenization, filtering, and stemming. Proceed with weighting using the TF-IDF approach. Data testing uses a confusion matrix to evaluate the classification results by testing accuracy, precision, and recall. Categorizing public opinion using the SVM algorithm has an accuracy of 82 percent, a precision of 97.86 percent, and a recall of 77.90 percent. On the other hand, the accuracy of the Naive Bayes technique is more limited, at 87.54 percent. Society's opinion on Twitter shows positive sentiment towards implementing Formula E.
Pada masa pandemi covid 19 yang berdampak pada semua sektor di Indonesia salah satunya adalah sektor perdagangan, seperti halnya UMKM banyak yang mengalami penurunan produktivitas dan pendapatan. Pelaku UMKM harus menghadapi tantangan bisnis dengan beradaptasi dan berinovasi untuk mempertahankan dengan bertransformasi ke ranah digital. Pelaku usaha harus memiliki ketrampilan dalam memanfaatkan teknologi untuk membantu memperluas pasar dan meningkatkan penjualan. Kami mengusulkan kegiatan pelatihan bagi pelaku usaha UMKM Tajur Halang Makmur agar membantu memperluas pasar dan meningkatkan penjualan dengan digital marketing. Materi yang akan diberikan adalah konsep konten marketing, penggunaan aplikasi e-commerce dan digital marketing melalui sosial media. Kegiatan ini diharapkan akan memperluas pemasaran dengan konten yang menarik sehingga penjualan akan meningkat serta menambah ketrampilan pelaku usaha dalam menggunakan teknologi informasi. Luaran kegiatan ini berupa artikel yang akan dipublikasikan di jurnal nasional dan publikasi media massa dan media sosial.
Not a few Micro, Small and Medium Enterprises (MSMEs) still have difficulties in utilizing social media platforms to optimally promote their businesses. Not only that, they also lack the skills to create attractive marketing content, how to start from scratch, how to create attractive poster designs or content, find and promote the advantages of their products, to compete with competitors. Saw the difficulties faced by MSME partners of the Atsiri Women's Cooperative, the author initiated a training program on the use of social media platforms and designs as promotional media. In this training, the author teaches, including the introduction of social media platforms (Instagram, facebook, tiktok), introduction to the platform for making designs: Canva, how to create attractive marketing content, and how to create simple designs with Canva. The results of this training are expected to improve the ability to use social media and design as well as provide education/learning to raise their product branding to a higher level and be known through social media so that it will increase product sales.Abstrak Tidak sedikit para pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang masih banyak kesulitan dalam memanfaatkan platform sosial media untuk mempromosikan usaha mereka dengan optimal. Tidak hanya itu mereka juga kurang memiliki skill untuk membuat konten marketing yang menarik, bagaimana memulainya dari awal, cara membuat desain atau konten poster yang menarik, menemukan dan mempromosikan keunggulan produk mereka, untuk bersaing dengan kompetitor. Melihat kesulitan yang dihadapi mitra UMKM Koperasi Wanita Atsiri, membuat penulis menginisiasi program pelatihan pemanfaatan platform sosial media dan desain sebagai media promosi. Pada pelatihan ini penulis mengajarkan disampaikan diantaranya pengenalan platform sosial media (Instagram, facebook, tiktok), pengenalan platform untuk membuat desain : canva, cara membuat konten marketing yang menarik, dan cara membuat desain yang simple dengan Canva. Hasil dari pelatihan ini diharapkan dapat meningkatan kemampuan penggunaan sosial media dan desain serta memberi edukasi/pembelajaran untuk menaikkan branding produk mereka menjadi lebih tinggi dan dikenal melalui media social sehingga akan meningkatkan penjualan produk.Keywords: desain, digital marketing, konten marketing, sosial media, umkm
The company produces sales data every day. Over time, the data increases, and the amount becomes very large. The data is only stored without understanding the benefits that exist from these data due to limitations in proper knowledge in analyzing the data, especially transaction data. Sale. To overcome these problems, a study focused on reprocessing sales transaction data in 2018 with a data mining technique approach using the Knowledge Discovery in Database (KDD) concept using the association method and apriori algorithm and a supporting application, namely RapidMiner. This study aims to help companies find customer buying habits or patterns based on 2018 sales transaction data. The results of this study produce 316 association rules where the best rules are generated on record 309 with PRO 889 & PRO 868 PRO 869 rules.
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