Pelatihan Digital Marketing Untuk Meningkatkan Penjualan  Bagi UMKM Tajur Halang Makmur

Fahdia, Muhammad Rizki; Kurniawati, Ika; Amsury, Fachri; Heriyanto, Heriyanto; Saputra, Irwansyah

doi:10.25008/abdiformatika.v2i1.147

Cited by 10 publications

(9 citation statements)

References 4 publications

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“…Meanwhile, training on product marketing is expected to improve the ability of Micro, Small and Medium Enterprises (MSMEs) products in Dukun Gresik to compete with other products and build a strong brand identity to attract customers to research conducted by Ariyani et al (2022) and Kurniawan et al (2020) who revealed that packaging design can influence the branding of MSMEs and increase the selling power of their products. Digital marketing can also increase sales of MSME products because it can reach more parties (Fahdia, 2022).…”

Section: Results and Discussion The Role Of Sharia Cooperatives As Id...mentioning

confidence: 99%

The Role and Strategy of Mitra Sharia Cooperatives in Promoting MSME Growth

Fidat,

Rolianah

2023

jurnalnu

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This research aims to analyze the role and strategy of the MUI Sharia Cooperative in developing MSMEs after partnering with it. The approach used in this study is a qualitative method with descriptive analysis. Information was obtained through direct interviews with informants who act as Micro, Small and Medium Enterprises (MSMEs) actors. The research results reveal that the MUI Sharia Cooperative implements an MSME development strategy focusing on products by implementing simple conditions and buying and selling prices that comply with Islamic law. The distribution strategy is carried out by visiting members and grouping them in one area to make it easier for members to access transactions. The promotional strategy is carried out by creating brochures and banners as selling points and attractions. The development of MSMEs after joining the MUI Sharia Cooperative has increased because the more the business develops, the greater the income generated. The role of the MUI Sharia Cooperative in developing MSMEs is realized in providing financing to business actors by demonstrating good quality service performance.

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Section: Results and Discussion The Role Of Sharia Cooperatives As Id...mentioning

confidence: 99%

The Role and Strategy of Mitra Sharia Cooperatives in Promoting MSME Growth

Fidat,

Rolianah

2023

jurnalnu

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“…Program ini juga mencerminkan komitmen untuk mendukung pengembangan potensi lokal dan menciptakan lingkungan yang mendukung pertumbuhan bisnis kecil dan menengah dalam menghadapi tantangan era digital. (Fahdia et al, 2022) Program digital marketing adalah serangkaian strategi, taktik, dan aktivitas yang dirancang untuk mempromosikan produk, layanan, atau merek melalui media digital dan online. Tujuannya adalah untuk mencapai target audiens secara efektif dan mempengaruhi mereka untuk melakukan tindakan tertentu, seperti membeli produk, mengisi formulir, berlangganan newsletter, atau melakukan interaksi lain yang diinginkan oleh pemasar (Arifuddin & Alimuddin, 2023) Dalam pendahuluan ini, kami akan membahas latar belakang program, tujuan, dan relevansinya dalam memanfaatkan digital marketing.…”

Section: A Pendahuluanunclassified

Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UKM Pada Masyarakat Kelurahan Salo

Ilahi,

Runtu,

Sapada

2024

ACSJ

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Pelatihan Pemasaran Digital Masyarakat Desa Salo merupakan program pelatihan yang bertujuan untuk memperkuat keterampilan pemasaran digital di kalangan masyarakat setempat. Program ini dirancang untuk memberikan pengetahuan, keterampilan dan dukungan yang diperlukan bagi individu di Kecamatan Salo untuk mengembangkan usahanya sendiri. Dalam pelatihan ini, peserta akan mempelajari aspek-aspek penting dalam memasarkan produk melalui platform pemasaran digital, pengelolaan keuangan, dan strategi penjualan bisnis. Melalui pemasaran digital. Dengan pelatihan ini diharapkan masyarakat Desa Salo dapat meningkatkan potensi perekonomiannya, menciptakan lapangan kerja baru, dan berkontribusi positif terhadap pembangunan perekonomian setempat. Program ini merupakan langkah positif dalam membangun kemandirian ekonomi masyarakat dan menurunkan angka kemiskinan di Desa Salo.

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“…The development of the internet in the era of digitalization has also opened up digital business opportunities for entrepreneurs, such as the business providing entrusted services (jastip) which is developing in Indonesia (Syauqina & Ichsan, 2022). In addition, digital marketing training has been proven effective in increasing sales for MSMEs (Fahdia et al, 2022). Adoption of a digital marketing model can also help micro businesses to support the marketing of the products they produce (Handajani et al, 2019).…”

Section: Digitalizationmentioning

confidence: 99%

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Siregar,

Dalimunthe,

Rini

et al. 2024

Rand. Inter. Social Sci. J.

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This research aims to increase the competitiveness of women entrepreneurs in Medan City and Deli Serdang Regency, North Sumatra, through human resource transformation. In the Society 5.0 era, women have a crucial role in increasing competitiveness through entrepreneurship. Even though the business potential in the region is significant, human resources have not been fully optimized. This research identified several problems, including the low competitiveness of female entrepreneurs, lack of managerial experience, lack of innovation ability, and limited education. This research was conducted using a qualitative descriptive approach, involving 115 female entrepreneurs as respondents. The results of the analysis show that the majority of female entrepreneurs are aged 41-50 years, have 2-5 years of business experience, and most do not have a business license. Nevertheless, the quality of women entrepreneurs is considered good, especially in terms of interpersonal skills and responsibility for business. The analysis also reveals the importance of the quality of human resources in increasing competitive advantage. Technical skills, management, entrepreneurship and personal maturity were identified as key factors that need to be improved. It is hoped that the transformation of human resources can improve the quality and innovation of women entrepreneurs. In the context of digitalization, women entrepreneurs need to utilize digital marketing to expand business networks. As many as 46.09% of respondents agreed with this effort. Improving the quality of human resources in terms of mastery of information technology is crucial for taking advantage of digitalization opportunities. The results of the Forum Group Discussion emphasize the importance of the business community, in-depth training, and the role of the family in supporting women entrepreneurs. Technological innovation, understanding regulations, and halal certification are also considered important to improve product quality. This research contributes by identifying the problems and opportunities faced by women entrepreneurs in North Sumatra. By implementing the Social Entrepreneur Strengthening Model, it is hoped that the transformation of human resources can increase the competitiveness and welfare of women entrepreneurs and support local economic growth.

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Pelatihan Digital Marketing Untuk Meningkatkan Penjualan Bagi UMKM Tajur Halang Makmur

Cited by 10 publications

References 4 publications

The Role and Strategy of Mitra Sharia Cooperatives in Promoting MSME Growth

The Role and Strategy of Mitra Sharia Cooperatives in Promoting MSME Growth

Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UKM Pada Masyarakat Kelurahan Salo

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

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