It is a study of the discursive construction of high achievers’ identities in American culture. A corpus of 100 commencement speeches delivered during 2016 and 2017 graduation ceremonies in American universities has been used to analyse how commencement speakers, as a rule highly successful individuals, construct their identities through discourse. Besides celebrating academic achievements, one of the communicative purposes of the commencement speech is giving the graduates advice for the future. It has been investigated how the speakers legitimize their qualifications as a role model and the source of life wisdom. Due to the specificity of the discourse to be investigated, based on the foundations of American ethos of hard work and drive for success, Critical Discourse Analysis (van Dijk 2002, 2009; Wodak 2002; Wodak et al. 2009) has been chosen as a methodological approach which can most adequately help analyze the discursive formation of identity. As the discourse to be analyzed is agentive discourse, culture-specific both in its form and content, I have decided to combine Critical Discourse Analysis with cultural studies (Hall 1990, 1996a, 1996b; Barker and Galasiński 2001).
The article discusses work ethos in American ceremonial discourse addressed to the young entering adult life. Its aim is to investigate whether the Protestant work ethic still pervades the American thinking about work. Through a qualitative analysis of the corpus of 100 randomly selected commencement addresses delivered during 2016 and 2017 graduation ceremonies in American universities, it is shown how work-related topics are employed by the speakers celebrating the graduates’ academic achievements and providing them with advice for the future. The Discourse-Historical Approach, committed to Critical Discourse Analysis, has been chosen as a methodological approach, integrating the interpretation of discourses and texts with sociological and historical research, studies on narration, stylistics, rhetoric and argumentation theory. As the discourse to be analyzed is culture-specific, I have decided to combine the Discourse-Historical Approach with Cultural Studies.
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