The purpose of this study is to examine the relations among consumption values of the consumers relevant to mobile banking services, adoption to mobile banking and mobile trust. For this purpose, we propose a structural model which demonstrates the relations between consumption values, mobile banking adoption and mobile trust of consumers. The data had been collected through survey applied on individuals who are using mobile banking services in Turkey. It had been reached to 175 participants in total. The obtained data had been analyzed by partial least squares path analysis (PLS-SEM) which is known as second generation structural equation modeling. As the result of the research, it had been concluded that the conditional value, emotional value and epistemic value -from among consumption values-have positive and statistically meaningful effect on adoption to mobile banking, and that the social value has negative and statistically meaningful effect. It is being observed that there is positive and statistically meaningful relation in between trust relevant to mobile banking and conditional value, emotional value and functional value. And there are positive and statistically meaningful relations on trust relevant to mobile banking and adoption to mobile banking.
The population is decreasing in the regions where agricultural lands are prevalent, agricultural areas are not used effectively and efficiently, and both the afore-said regions and the people living there show a recession with each passing day in terms of economic, social and cultural aspects. This study examines from a different perspective the agritourism, which can be considered as an alternative option for rural development. Accordingly, the main objective of the study is to determine and weight the evaluation criteria for agritourism. Decision-making techniques such as Delphi and Analytic Hierarchy Process methods have been used for this purpose. 52 evaluation criteria have been determined by common consent through a Delphi study consisting of three rounds. The Analytic Hierarchy Process (AHP) method has been used for the calculation of specified criteria weights. In this way, it has been aimed to contribute to the studies that will be carried out in order to determine the existence of agritourism potentials in any region.
ÖZEtik pozisyonlar, bireylerin etik konulara ilişkin değerlendirmelerinin önemli belirleyicilerinden birisi olarak görülmektedir. Psikoloji alanında çalışmalarda kullanılan yaygın kullanım alanı bulan ölçek, son yıllarda yönetim ve pazarlama alanlarında da kullanılmaya başlamıştır. Ancak ölçeğin karmaşık ve anlaşılması zor ifadelerden oluşması geçerlilik ve güvenilirlik sorunları yaşanmasına neden olmaktadır. Bu çalışmanın amacı, literatürde işletme ve tüketici davranışlarına ilişkin çalışmalarda kullanımı giderek artan Etik Pozisyon Ölçeği'ne ilişkin geçerlilik ve güvenilirlik çalışmalarına katkıda bulunmaktır. Araştırma kapsamında anket yöntemi ile toplanan veriler SPSS ve AMOS istatistik paket programları ile analiz edilmiştir. Elde edilen veriler doğrulayıcı faktör analizine tabi tutulmuştur. Ölçeğin orijinalinde olduğu gibi idealizm ve rölativizm olmak üzere iki boyutlu bir ölçek olarak kullanılabileceği sonucuna ulaşılmıştır.
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