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The new Coronavirus disease (COVID-19) pandemic triggers panic buying behavior among consumers in several countries. Previous research on panic buying behavior is less likely to look at the phenomenon from the perspective of consumers (demand-side). Therefore, this study aims to examine the influence of media credibility and social contagion on panic buying behavior and the mediating effect of consumer anxiety in the relationship between media credibility, social contagion and panic buying behavior. Data was collected from young and adult consumers in Greater Jakarta, Indonesia using convenience sampling techniques. Three hundred and fifty responses were collected through an online survey. The hypotheses were tested using structural equation models that could simultaneously analyze the effects of variables in the complex model. The results indicate that media credibility does not have a significant effect on consumer anxiety and panic buying. On the other hand, social contagion has a direct and indirect influence on consumer anxiety. Likewise, consumer anxiety mediates the relationship between social contagion and panic buying behavior. The findings from this research can be used by manufacturers and retailers to maintain goods availability during the pandemic, and the government as a basis for economic decision making. This research also contributes to development of the academic literature related to consumer behavior during a pandemic.

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.

Nowadays, TikTok social media has rapidly developed which creates an opportunity for marketers to grab customers' attention by displaying short video ads. For this reason, knowledge of the factors that can influence customer purchase intentions is needed so that marketing strategies can work effectively. This study aims to investigate the effects of the entertainment, informativeness, credibility, irritation, personalization, and interactivity elements of TikTok short video ads on purchase intention through advertising value and attitude toward advertising. A survey was conducted by collecting response from 486 TikTok active users in Indonesia which later analyzed by using PLS-SEM. The results showed that all elements of video advertising on TikTok, except irritation and informativeness, affected purchase intention through perceived advertising value and attitude toward advertising. Among the significant elements of advertising value, personalization had the greatest positive influence on purchase intention through advertising value and attitude toward advertising on brands that advertised in TikTok.

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