The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries

Hendriana, Evelyn; Awang, Khairil Wahidin; Yusof, Raja Nerina Raja

doi:10.1057/s41254-023-00295-5

Cited by 4 publications

(4 citation statements)

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“…Generally, the most critical factors driving students selecting New Zealand as a study destination were the natural environment, safety, lifestyle, reputation of educational quality and possibility of immigration. These factors fit into the variable of good country image mentioned in earlier studies (Cubillo et al, 2006;Hendriana et al, 2023;Shanka et al, 2006).…”

Section: Discussionmentioning

confidence: 97%

“…Studies on the influence of country image for selection of overseas study destination found that country image was a crucial factor in the early stages of consumer decision-making for selection of the host country (Hendriana et al, 2023;Srikatanyoo & Gnoth, 2002). Another study on international-study destination selection showed that lifestyle, cost of living, safety and overall quality of education were relevant variables for consideration (Findlay et al, 2017;Shanka et al, 2006).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Another study on international-study destination selection showed that lifestyle, cost of living, safety and overall quality of education were relevant variables for consideration (Findlay et al, 2017;Shanka et al, 2006). The studies on aspects of country image as critical drivers of international students' decisionmaking process showed economic, political and social situations, and the natural environment were important factors at the country level for international students' decisions to study abroad (Cubillo et al, 2006;Hendriana et al, 2023). Perkins and Neumayer's study (2014) on the drivers of the mobility of international students concluded that the number of top-ranking universities in the country, colonial links, GDP and the democracy situation were key drivers for pulling students into a host country.…”

Section: Literature Reviewmentioning

confidence: 99%

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Proceedings: ITP Research Symposium 2022, 30 November – 2 December

2023

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Simulated objective structured clinical examination (OSCE) assessments have traditionally evoked high levels of anxiety for students, both when learning the scenarios in face-to-face simulations and when undertaking the actual OSCE assessment. Virtual simulation gaming (VSG) is an identified method of preparation for simulation that may reduce performance anxiety for students undertaking OSCE assessment. This quantitative exploratory research utilised established satisfaction and anxiety/confidence scales to explore the impact of VSG on student perceptions of simulation experiences, anxiety and selfconfidence in clinical decision-making. Summative OSCE assessments were conducted in two cohorts before an inpatient and ambulatory care clinical practicum. Cohort one undertook their summative OSCE assessment immediately following the initial teaching, with the second cohort completing a mental health and addictions clinical practicum before their summative OSCE. Descriptive and inferential statistics were used to examine the relationships between simulation satisfaction, students' perceived anxiety, and confidence with clinical decision-making. Self-reported satisfaction with simulation levels were high and improved over subsequent simulations. Results showed that although the second cohort demonstrated higher levels of confidence in clinical decision-making, there was no significant difference in anxiety levels between the two cohorts. This suggests that OSCE-related anxiety is situational rather than directly related to self-confidence. Anxiety was reported by most students following summative OSCEs despite the introduction of VSGs in pre-OSCE clinical simulation preparation. Even though they had high satisfaction with the simulation experience and reported feeling confident, this did not allay student anxiety. Overall, the study did not identify any measurable factors that would indicate which students would score high in self-confidence and/or anxiety. While it was not possible to directly attribute high levels of self-confidence to the introduction of VSGs, student satisfaction with simulation and clinical learning that included VSGs was high, indicating the positive effect on learning.

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Section: Discussionmentioning

confidence: 97%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Proceedings: ITP Research Symposium 2022, 30 November – 2 December

2023

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“…Attributed similarity to the trends of consumers' willingness to buy Erzurum Stuffed-kadayif from manufacturer stores, consumers adopted only the entrocentrism approach formed by cultural integration by consuming the local dessert at the local patisseries. The identify-based motivation (IBM) model based on the food consumption studies revealed that, indeed, it was differentiated with longitudinal cultural processes and situational activation by contextual cues, each with different implications for the availability and accessibility of ethnic cultural knowledge, and thus the motivation model also associated by consumers' cultural integration with a linear and positive correlation on their food consumption motivations (Aguirre-Rodrigez et al, 2022;Shi and Jiang, 2022;Apak and Günbüz, 2023;Hedriana et al, 2023).…”

Section: Discussionmentioning

confidence: 99%

Turkish Consumers’ Purchase Motivation towards Erzurum Stuffed-Kadayif with Protected Geographical Indication (PGI) at the Dessert Retailers

TOPCU

2023

Yüzüncü Yıl Üniversitesi Tarım Bilimleri Dergisi

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Global climate change has rapidly changed consumers’attitude and behavior toward food products by affecting significantly their supply and demand. In this context, this study was planned to determine the main factors affecting Erzurum Stuffed-kadayif purchase motivation of Turkish consumers. The maim material of the research was obtained from 385 households residing in Erzurum, Turkey. Exploratory Factor Analysis and Two-step Cluster Analysis were used to explore Turkish consumers’ Erzurum Stuffed-kadayif purchase motivation at the dessert retailers. The results of the research highlighted that while consumers consuming this product at the local resteaurants satisfied fairly high from the food images under cultural integration, those consuming this dessert at the local patisseries also attituded a big importance to entrocentrism approach based on cultural integration. Similarly, consumers purchasing Erzurum Stuffed-kadayif as a ready-made local dessert from tle local manufacturer vendors tried to contribute considerably to sustainable food supply and consumption with entrocentrism approach under cultural integration. It should be improved appropriate positioning and segmentation strategies according to the purchase motivation of each consumer segment, and then they sould be implemented by policy makers.

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Food is fuel for tourism: Understanding the food travelling behaviour of potential tourists after experiencing ethnic cuisine

Aziz,

Khan Niazi,

Zafar

2023

Journal of Vacation Marketing

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Food or culinary tourism has become a field of interest for scholars, and food tourism is considered a vital part of tourism research. The study aims to understand how value creation at ethnic cuisine influences the travelling behaviour of potential tourists. The study has considered potential tourists’ ethnocentrism/cosmopolitanism behaviour affecting the intention to consume food at the destination. The influence of destination image as a mediator and food neophilia as a moderating is considered to understand the behavioural patterns of ethnic food consumer and their intention to visit a destination. This study used the cross-sectional descriptive research design. A field survey was conducted, and data were gathered from visitors of Chinese cuisines in four major cities of Pakistan. The study results are divided into four categories. First, the direct effect shows that consumers’ cosmopolitan positive and ethnocentric behaviour has a negative effect on the intention to consume ethnic food at the destination. Second, the mediation results show that consumption value significantly mediates the relationship between consumer cosmopolitan and intention to consume ethnic food at the destination while insignificantly mediates between consumer ethnocentrism and intention to consume ethnic food at the destination. Experiential value significantly mediates the relationship between consumer cosmopolitan/ethnocentrism. Third, results for serial mediation showed that destination image with the experiential and consumption value significantly serially mediated the relationships. Finally, results showed that food neophilia has significantly moderated the relationship. The study is a unique effort in the field of culinary tourism and will help researchers and destination management officers (DMOs) to understand the role of local ethnic cuisine in shaping the intentions of potential tourists to travel and consume food at destinations.

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The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries

Cited by 4 publications

References 77 publications

Proceedings: ITP Research Symposium 2022, 30 November – 2 December

Proceedings: ITP Research Symposium 2022, 30 November – 2 December

Turkish Consumers’ Purchase Motivation towards Erzurum Stuffed-Kadayif with Protected Geographical Indication (PGI) at the Dessert Retailers

Food is fuel for tourism: Understanding the food travelling behaviour of potential tourists after experiencing ethnic cuisine

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