Four experiments investigate printed word frequency and subjective rated familiarity. Words of varied printed frequency and subjective familiarity were presented. A reaction time advantage for high-familiarity and high-frequency words was found in visual (Experiment 1) and auditory (Experiment 2) lexical decision. In Experiments 3 and 4, a cued naming task elicited a naming response after a specified delay after presentation. In Experiment 3, naming of visual words showed a frequency effect with no naming delay. The frequency effect diminished at longer delay intervals. Naming times for auditorily presented words (Experiment 4) showed no frequency effect at any delay. Both naming experiments showed familiarity effects. The relevance of these results are discussed in terms of the role of printed frequency for theories of lexical access, task- and modality-specific effects, and the nature of subjective familiarity.

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