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A cross-modal priming paradigm was used to examine the comprehension of metaphors varying in familiarity and aptness. In Experiments 1 and 2 high-familiar metaphors showed availability of the figurative meaning, but low-familiar (LF) metaphors did not. In Experiment 3, only LF metaphors that had been rated highly apt showed evidence of figurative activation. Experiment 4 showed evidence of figurative activation for most LF and moderate-apt metaphors. The locus of activation was investigated in Experiment 5 in which the individual words of the metaphor (topic and vehicle) served as primes. Neither topic nor vehicle showed evidence of priming the metaphor target, suggesting that activation of the metaphorical target in Experiments 1-4 was not caused by lexical activation of the words within the metaphors, but rather was due to activation of emergent properties of the metaphorical phrase.

Four experiments investigate printed word frequency and subjective rated familiarity. Words of varied printed frequency and subjective familiarity were presented. A reaction time advantage for high-familiarity and high-frequency words was found in visual (Experiment 1) and auditory (Experiment 2) lexical decision. In Experiments 3 and 4, a cued naming task elicited a naming response after a specified delay after presentation. In Experiment 3, naming of visual words showed a frequency effect with no naming delay. The frequency effect diminished at longer delay intervals. Naming times for auditorily presented words (Experiment 4) showed no frequency effect at any delay. Both naming experiments showed familiarity effects. The relevance of these results are discussed in terms of the role of printed frequency for theories of lexical access, task- and modality-specific effects, and the nature of subjective familiarity.