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This work is based on the conjecture that multiple motivational pathways might lead to the adoption of green innovations. A sequence of two studies was designed to identify motives driving farmers to adopt green innovations. Study 1 aimed at the development of a scale assessing potential adoption motives. Study 2using this measureexamined which of these motives predict farmers' adoption behavior. Study 1 uncovered five factors that affect adoption decision: adaptation to the social process of innovation diffusion, environmental concern, convenience, economic incentives and the internal need to pursue change. Study 2 showed that perception of the convenience of an innovation is a significant antecedent of farmers' green innovativeness. Economic drivers, farmers' environmental concern and their need to pursue novelty are also positively associated with aspects of green innovativeness. Our results underscore the multidimensional nature of green innovativeness and generate challenging directions for future research in the field of sustainable development.

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Purpose Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to identify potential antecedents of farmers’ willingness to participate in SFSCs. Design/methodology/approach Using data from a sample of Greek farmers the authors examined whether farmers’ citizenship behaviour, the levels of their perceived competencies and the degree to which they feel accepted by their communities affect their willingness to engage in SFSCs. Findings Results indicate that producers’ citizenship behaviour does indeed have a positive impact on willingness to participate in SFSCs, whereas their perceptions of the acceptance they enjoy within their communities also significantly predict this willingness. On the contrary, self-perceived lack of communication and collaboration competencies diminishes this willingness. Originality/value To the best of our knowledge, this study is one of the first attempts to explore the role of farmers’ competencies in their willingness to participate in SFSCs. In addition, by integrating concepts derived from multiple disciplines, our work adds new factors in the wide spectrum of forces that impel or suppress farmers’ willingness to take part in alternative food distribution networks.

Research on short food supply chains (SFSCs) has experienced a remarkable growth during recent years, offering ample evidence that the creation of such alternative food distribution networks can bring multiple benefits to both farmers and consumers. Nevertheless, farmers' engagement in SFSCs is still limited in many countries. Two studies designed to illustrate the role of competencies in the development of SFSCs are reported in this paper. The first one assessed the influence of farmers' self-perceived competencies on their willingness to participate in SFSCs. The second examined whether the engagement in SFSCs affects the levels of participants' competency needs. Study 1 revealed that willingness to participate in SFSCs is affected by the levels of farmers' competencies on issues pertaining to management, entrepreneurship, marketing, networking and cooperation. Although other factors such as farmers' citizenship behavior, their environmental concern and the perception that engagement in SFSCs can increase farm income are also associated with this willingness, self-perceived competencies represent the most important set of predictors. Study 2 uncovered that participation in SFSCs increases farmers' needs in all the above-mentioned categories of competencies. Taken together, these results indicate that farmers' competencies significantly affect their involvement in SFSCs, and that engagement in SFSCs augments competency needs, thus highlighting the importance of creating spaces that help farmers develop and exploit new capabilities.