Farmers’ motivational orientation toward participation in competence development projects: a self-determination theory perspective

Charatsari, Chrysanthi; Lioutas, Evagelos D.; Koutsouris, Alex

doi:10.1080/1389224x.2016.1261717

Cited by 38 publications

(35 citation statements)

References 73 publications

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“…Nevertheless, as the analysis points out, farmers' innate need for change also affects their decision to adopt green innovations. This finding is consistent with research in the field of psychology (Plous, ), confirming that farmers' adoption decision has also a psychological construct (Charatsari et al ., ). Although psychological determinants of the adoption decision have received minimal attention from innovation scholars, the analysis proved that this kind of internal motivation is significant for the prediction of adoption speed.…”

Section: Discussionmentioning

confidence: 97%

Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?

Lioutas

Charatsari

2017

Sustainable Development

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This work is based on the conjecture that multiple motivational pathways might lead to the adoption of green innovations. A sequence of two studies was designed to identify motives driving farmers to adopt green innovations. Study 1 aimed at the development of a scale assessing potential adoption motives. Study 2using this measureexamined which of these motives predict farmers' adoption behavior. Study 1 uncovered five factors that affect adoption decision: adaptation to the social process of innovation diffusion, environmental concern, convenience, economic incentives and the internal need to pursue change. Study 2 showed that perception of the convenience of an innovation is a significant antecedent of farmers' green innovativeness. Economic drivers, farmers' environmental concern and their need to pursue novelty are also positively associated with aspects of green innovativeness. Our results underscore the multidimensional nature of green innovativeness and generate challenging directions for future research in the field of sustainable development.

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Section: Discussionmentioning

confidence: 97%

Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?

Lioutas

Charatsari

2017

Sustainable Development

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“…In addition, sociopsychological research relates farmers' intrinsic motivation to the decision to participate in extension/education activities such as motivational orientation [35]. This is an interesting proposition to explore the links between farmer motivation to learn and explore new technologies and the (farmer's perception of the) app as such and its context.…”

Section: Theoretical Framework and Research Modelmentioning

confidence: 99%

“…CIMMYT has been working on innovation in agri-food systems in Mexico for the past decade, funded through partnerships with several actors, of which the Government of Mexico has been the largest funder, both at the federal level through the Ministry of Agriculture and at the state level in Guanajuato. Work takes place through 12 innovation hubs located strategically throughout Mexico; the hubs seek to integrate farmers and local and regional value-chain actors for maize-and wheat-based farming systems [35]. This study is building on the work in the hub in Guanajuato.…”

Section: Research Contextmentioning

confidence: 99%

Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery-Approach and Innovation Hubs

Molina-Maturano¹,

Verhulst²,

Tur-Cardona³

et al. 2020

Preprint

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While current studies have focused on adoption and the relevant content of the app to become a decision support system, very few studies have focused on the farmer's intention and initial decision to adopt. Based on a survey of 394 smallholder farmers this study investigated Mexican farmers’ willingness to adopt an agricultural advice app. A Structural Equation Modelling approach, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was applied. To understand farmers’ adoption decision, extended constructs were studied (e.g. mastery-approach goals) along with farmers’ age and participation in an innovation hub. Results showed that the intention to adopt the app is predicted by how farmers believe that technical infrastructure exists and by the expectation of the farmers using the app to acquire new knowledge. The multi-group analysis revealed that performance expectancy is a relevant predictor of the intention to adopt, whereas the mastery-approach goal is relevant only for younger and farmers not connected to the innovation hub. The results may well be a baseline to research further suitable non-financial incentives for different farmers’ groups, then encourage initial adoption and enhance uptake. The findings are useful for practitioners and app developers designing digital decision support tools.

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“…Membership of communitysupported agriculture activities in Wisconsin (USA) has been explained in BPN terms (Zepeda et al, 2013). In Greece, Charatsari et al (2017b) found that farmer participation in competence development projects is, perhaps not surprisingly, associated with the autonomy and competence BPNs, as well as motivation to seek knowledge. Similarly, participation in farmer field schools was both motivated by, and helped to fulfill, farmers' relatedness BPN, especially for those whose needs were not supported prior to participation (Charatsari et al, 2017a).…”

Section: Researching Solutions To the Significant Challenges Associatmentioning

confidence: 99%

Harnessing Implementation Science and Self-Determination Theory in Participatory Research to Advance Global Legume Productivity

Payne

Nicholas‐Davies

Home

2019

Front. Sustain. Food Syst.

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There are many challenges associated with increasing global legume production, and to overcome them will require stakeholders to modify certain perceptions and behaviors. Unfortunately, stakeholder motivation has been under-appreciated in global legumes research, despite its central role as a predictor of research uptake. Observational studies exist but often, motivation theory is wielded with a lack of conviction, and intervention studies have not yet emerged. Thus, participatory intervention research that embeds insight from contemporary understandings of motivated behavior, is a fruitful line of investigation. Participatory/transdisciplinary, reflective learning methodologies have demonstrated an ability to create new, and maximize existing, pathways to impact in legume productivity. Conversely, successes from the burgeoning field of implementation science have yet to be translated to agriculture research; frameworks exist that simplify the researcher's task of planning, applying, reporting, and replicating their transdisciplinary research. This review describes a novel methodological approach which promotes cross-fertilization of ideas between scientific, extension, farmer, and industry co-actors, engendering a dynamic learning culture; partners co-plan, co-execute, and co-disseminate their work together, in an equitable arrangement. This ensures that outputs are targeted to the needs of end-users and that both scientific and practical (local) knowledge is taken into account. Despite a recent proliferation of useful articles on knowledge co-creation in sustainable agriculture, this review is the first to rationalize to researchers the need to design participatory research which is informed by social psychology (Self-Determination Theory) and adheres to procedures championed in implementation science (e.g., feasibility and fidelity studies, systematic reporting). Theoretical rigor is added to the participatory research agenda, but this review also offers some practical suggestions for application in legumes research. While the focus is on legumes, this guidance is equally applicable to other crops and agricultural systems.

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Farmers’ motivational orientation toward participation in competence development projects: a self-determination theory perspective

Cited by 38 publications

References 73 publications

Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?

Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?

Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery-Approach and Innovation Hubs

Harnessing Implementation Science and Self-Determination Theory in Participatory Research to Advance Global Legume Productivity

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