One of the biggest challenges facing countries today is how to make their economies and industries competitive in the face of significant international rivalry and a globalized environment. Countries are making considerable efforts to boost the factors that make them more competitive, not least of these being the adoption of Information and Communication Technologies (ICTs), a determining factor in global industrial trends. Unfortunately however some countries have lagged behind in terms of ICT implementation, with the Latin American region being a specific example. This article seeks to identify whether there are significant differences between Latin American countries and their main trading partners with respect to ICT adoption, and also with respect to the Global Competitiveness Index (2019) produced by the World Economic Forum. The findings refer to the fact that there is a significant difference in how clusters of various Latin American countries are underpinning competitiveness through ICTs when compared to their main partners.
Las empresas han integrado estrategias de flexibilidad como parte importante en los procesos de recursos humanos, principalmente como un componente más de su salario emocional. El objetivo de esta investigación fue establecer de qué manera la flexibilidad laboral se relaciona con la dedicación, el reto intelectual y el ambiente laboral que perciben las personas en su lugar de trabajo. Se realizó una investigación de tipo cuantitativo durante el mes de noviembre de 2018, en el que se aplicó un cuestionario en línea de 38 reactivos, obteniendo una muestra de 282 trabajadores mexicanos de la ciudad de Monterrey, Nuevo León, México. El 95.4 % de los entrevistados manifestaron interés por al menos una de las variantes de trabajo flexible. La modalidad de trabajo en espacios abiertos fue la opción menos aceptada, con una preferencia del 7.8 %. Se encontró correlación positiva entre el ambiente laboral y el balance positivo por trabajo flexible. El ambiente laboral también mostró alta correlación positiva con la dedicación y el reto intelectual. Lo anterior resulta de interés en el contexto actual para las estrategias de recursos humanos y el ambiente empresarial.
The purpose of this research is to identify the new challenges and opportunities that companies had faced due to the radical transformation of work schemes during the COVID-19 contingency. During this environment of uncertainty and change, we look for an understanding of how organizational agility has helped companies to implement key Internal Marketing strategies to cope with such challenges, being able to differentiate between “brilliant improvisation” and a repeatable capability to be prepared for a future crisis or environmental challenging scenarios. This paper presents a proposed model that analyzes two relevant research gaps: 1) The relationship between Internal Marketing and Organizational Agility, and 2) The challenges of Internal Marketing inside an organization derived from an external crisis (COVID-19). Eight semi‐structured long interviews, focused on understanding the employer's perspective, were developed with CEOs of SMEs in various industries in Mexico. The findings suggest five main challenges to enable Internal Marketing strategies through organizational agility: 1) communication 2) emotional well-being, 3) safety, 4) empowerment, and 5) digital tools management.
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