This research intends to determine leading sectors in the Regency Kubu Raya. Leading sectorscan be determined by combining some analysis tools, such as: Typology Klassen, combinedLocation Quotient dan Dynamic Location Quotient,  Shift Share. Time series data is used in thisresearch, such as PDRB of Kubu Raya Regency and West Borneo Province from 2008 to 2013based on constant basic price. The result of this research showed that  leading sectors economy inKubu Raya Regency based on combined analysing from three analysis tools are transport andcommunications sector. Potential sector to be developed to become  leading sectors in the futureare processing industry, elictricity, gas, and clean water sector. Meanwhile, from the fiveagriculture sub sectors in Kubu Raya Regency based on combined analysis from the threeanalysis tools showed that livestock sub sector has potential to be developed to become a leadingsector economy in Kubu Raya Regency.

For more than three decades, domestic rice production was not able to meet its growing demand and showed in poor performance. This research aims to analyze the performance of rice farming in West Kalimantan. The research was conducted using descriptive methods through interviews. The data was analyzed to describe farmer personal character, skill and knowlwdge, risk analysis, and technical efficiency employing stochastic frontier model. This study proved that farmer had 3 to 6 years of pupilage attainment; used rainfed; widely used Ciherang seeds; most of them had 0.25-1.25 ha; only 20% of rice farming could achieve over 6.5 tons/ha. The distribution of technical efficiency showed that only 17.41% of rice farmer is able to achieve sufficient; while 60-70% of technical efficiency is achieved by 30.37% of rice farmer. However, the risk of production, prices, and income each was than 0.5.

This study aims to analyze the production risk of rice farm and compare production risk betwen wetland rice farm and field rice farm. The method used in this study is deskriptive and quantitative method. The location is determined by purposive. Data obtained through interviews with160 randomly simple rice farmers. The method used is just and pope production of multiple linear regression analysis with cobb douglas method and t test analysis.The results of this research were: the model showed that the factors such as land width, seeds, urea fertilizers, pesticides and quantity of family labours had a real influence to the increase of the wetland rice farm production. While NPK fertilizers, age and education of farmers did not influence to (non-significant) the increasing of rice production.The model used in this research had showed that land width, pesticides, quantity of family labours and age of farmers had a real influence to the increase of the field rice farm production. While seeds and education farmer did not influence to (non-significant) the increasing of rice production. Compare production risk between wetland rice farm and field rice farm showed real difference. Keywords: Risk, Production, Rice Farm, wetland and field.

ABSTRACT

The focus of PKM is the "Sumber Lestari" farmer group in Rasau Jaya Village, which is a transmigration area as the Integrated Integrated Zone. Still, farmers in farmer groups do not have farm record so that the difficulty in managing and making optimal farming decisions. This condition is caused by low performance of farmers' skills and risk of farming competencies. Furthermore, farmer groups are only intuitively emphasizing the cost of agricultural production inputs for the most effective farming decisions because of the absence of farm records. Therefore, PKM is tried to give knowledge and training of farm record and farming risk evaluation to achieve the optimal of farming management. The results are shown that the effectiveness ratio is quite effective so that there is still a gap between knowledge and skills that must be followed by the role of local government through continuous monitoring and guidance on the development of processed products to increase the income of surrounding farmers

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

<div>This research aims to figure out the influence of the product attributes of</div><div>Indocafe and the effect on customer satisfaction and loyalty in Pontianak city. The</div><div>determination of the research location is determined intentionally (purposive method) in the city of Pontianak. The study used survey method with 150 respondents by using purposive sampling. Types of data used in this study are primary data and secondary data. Furthermore, the analysis is done by using structural equation modeling. The results showed that the variable of price, quality and packaging affect customer satisfaction. At the same time, quality has a significant effect to consumer loyalty. The most considerable influence on the quality variables and the overall contribution was the performance. Manufacturers need to improve the quality attributes, meaning the composition or content, the balanced flavor between sweet, sour and bitter, and the aftertaste that can last a long time so that consumers can have a good impression of Indocafe.</div>

This research aims to analyze the development of profitability, productivity, and output growth as well as to analyze the development of the competitiveness of the beef cattle bussiness in Mempawah Regency. This research took placed in 9 Sub-distric in Mempawah. The method used was the descriptive method using the panel data from 2008-2013. The data were processed using the method of ICI (Industrial Competitive Index) by finding out the indicator which included the index of profitability, productivity and output growth. The results of the analysis showed that the growth rate of the profitability index was 15.07%, the productivity index 12.67% and output growth index -4.74%. Based on the result of the analysis, the growth rate of the industry competitive index (ICI) for 9 Sub-distric in Mempawah Regency overall had a positive value. This indicated that the 9 Sub-distric in Mempawah Regency had the capability of competitiveness. The growth rate of the industrial competitive index for Mempawah Regency was 9.12%.