The article describes a value-based approach to smoking prevention. This approach was implemented in a program with immigrants from Latin America in Canada. The approach is based on the values of participatory community planning and sensitivity to cultural diversity, and on a comprehensive philosophy of health. The program had six specific objectives: (a) to expand knowledge on the effects of smoking, (b) to help teens resist the pressure to smoke, (c) to increase family communication and parental input regarding smoking, (d) to engage children and parents in community activism to prevent the use of tobacco, (e) to reduce intentions to smoke, and (f) to disseminate the program to other ethno-cultural communities. The article shows how the main values inform the various phases of the program. The implications of this approach for smoking prevention and for value-based planning are discussed. Resumen El artículo describe un enfoque valórico a la prevención de tabaquismo. Este enfoque fue implementado en inmigrantes latino americanos a Canadá. Está basado en los valores de una comunidad participante de planificación, y de sensibilidad a la diversidad cultural, y a una filosofía comprensiva a la salud. El programa tenía sus objetivos específicos: (a) expandir el conocimiento de los efectos del tabaco (b) aumentar la comunicación familiar e input parental relacionado con fumar, (c) ayudar a los adolescentes a resistir las presiones a fumar, (d) incorporar a padres y niños de la comunidad activa (o del activismo comunitario) a prevenir el uso del tabaco., (e) a reducir las intenciones de fumar y, (f) a difundir el programa en otras comunidades etno-culturales. El artículo muestra como los principales valores informan las varias fases del programa. Se discute la implicación de este enfoque en la prevención de la conducta de fumar y para el planeamiento basado en valores.
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