The aims of this research are to understand the forms and model of socialization held by Ministry of Communications and Informatics (Kominfo) and to understand the implementation of regulation (Electronic Information and Transaction Law-ITE Law). In general, ITE Law is divided into two major parts, namely control regarding information and electronic transactions and control for any actions that are prohibited regarding internet usage. The role of the Kominfo through socialization is to provide digital education and literacy to users of social media, while the implementation of regulations means that the government becomes an apparatus that carries out law enforcement actions against social media users who are proven to spread negative content. The method used in this research is case study with qualitative approach. It is found that digital literacy and socialization is more suitable for holistic longterm needs while the implementation of regulations combined with serious law enforcement is still needed to anticipate the implications caused by the use of information technology. This research recommends to government to put more effort at digital literacy and socialization to further raise the awareness of selfregulation among social media users rather than law enforcement.
Penelitian ini bertujuan untuk menganalisa isi pesan yang dikomunikasikan Badan Penanggulangan Bencana Daerah (BPBD) DKI Jakarta melalui media sosial Instagram (@bpbddkijakarta) dalam menjalankan tugasnya untuk memitigasi banjir di Jakarta. Tugas BPBD DKI dalam mengatasi banjir tertuang melalui Pergub DKI No.13/2021 tentang Rencana Kontijensi Penanggulangan Bencana, dan diantaranya adalah melakukan sosialisasi kepada masyarakat tentang mitigasi bencana melalui media cetak dan elektronik. Komunikasi bermedia di era Web 2.0 telah berkembang menggunakan bermacam media baru termasuk Instagram sebagai platform media sosial yang sering digunakan untuk mengunggah pesan bersifat visual. Dalam melakukan analisis isi, digunakan model komunikasi krisis CERC dari US-CDC yang berisi kategori be first, be right, be credible, express emphaty, promote action, dan show respect. Metode yang digunakan adalah analisis isi kualitatif terhadap isi pesan di akun Instagram BPBD DKI dalam rentang September 2021-Februari 2022 dan ditemukan bahwa model CERC ini dapat digunakan untuk menganalisa isi pesan Instagram BPBD DKI khususnya dalam mensosialisasikan informasi seputar banjir, peringatan dini dan tanggap bencana, meski BPBD DKI belum sepenuhnya memaksimalkan semua fitur yang ada di Instagram.Kata Kunci: Analisis Isi, Instagram, Mitigasi, Bencana Banjir, CERC
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