The Government of Aceh through the Department of Transportation develop the transportation system, especially in the means of transportation one of them improve the urban transport system with the mass transit system that is Trans Koetaradja of 6 (six) corridors. Trans Koetaradja transportation is carefully planned so that it has the same direction and destination point and is bound to a predetermined schedule by using transportation cost concept which regulates fare setting so as to provide services for mutual interest, safe, fast, convenient and cheap. This research is conducted to determine the fare of Trans Koetaradja based on vehicle operational cost (VOC), Ability To Pay and Willingness To Pay from its passenger. Primary data were obtained from interviews and field surveys using state preference method in public and student respondents around Corridor III. Sampling was conducted in stratified random sampling to household (home interview survey) with total sample amounted to 110 samples. Data analysis was done by using 3 (three) method of DEPHUB method to calculate VOC, Household Budget Method to get Ability To Pay (ATP) value and perception method to get Willingness To Pay (WTP) value. The results of this study obtained the fare for corridor III based on VOC was Rp. 5,900.00, the general public ATP was Rp. 5,400.00 and student/college student was Rp. 5,200.00, public WTP was Rp. 3.000.00, and student/college student was Rp. 2,800.00
Trans Koetaradja bus is managed by the government of Aceh Province to improve the urban public transport system. In order to appeal people to use this bus, the local government provides subsidy and applies the free fare, until today. It is expected that, when the subsidy is revoked in a few years ahead, people will get accustomed to use this bus. This research was conducted to observe public perceptions on the desired fare through ability to pay (ATP) and willingness to pay (WTP) analysis. Primary data was collected by doing survey over distributing questionnaires to the citizen. The bus corridors observed were on corridors I, III, and IV. The results showed that, the ATP-WTP of students were above the operator's proposed tariff for all corridors. However, to attract those students to use the bus, it is recommended that the operator's proposed tariff (IDR 2,000 for each corridor) should be applied. For the general public category (PNS/TNI/Polri, Private Employees, Housewives, and other communities), the proposed tariff for each corridors were in between the average value of ATP-WTP. In that sense, tariff determination can be applied based on the average WTP value. However, the operator's proposed tariff for the public is still also feasible, subject to improving the level of services. AbstrakBus Trans Koetaradja dikelola oleh pemerintah daerah Provinsi Aceh untuk memperbaiki sistem angkutan umum perkotaan. Untuk menarik minat masyarakat dalam menggunakan bus tersebut, pemerintah daerah memberikan subsidi dan menggratiskan bus tersebut bagi masyarakat. Setelah subsidi nantinya dicabut, diharapkan masyarakat sudah terbiasa menggunakan bus ini. Penelitian ini dilakukan untuk mengetahui minat masyarakat dalam menggunakan bus saat ini dan mengetahui persepsi masyarakat mengenai tarif yang diinginkan dengan menggunakan analisis terhadap ability to pay (ATP) dan willingness to pay (WTP). Pengambilan data primer dilakukan dengan survei penyebaran kuesioner terhadap masyarakat. Koridor bus yang ditinjau adalah pada koridor I, III, dan IV. Berdasarkan hasil yang diperoleh, nilai ATP-WTP mahasiswa/pelajar berada di atas tarif usulan pengelola untuk ketiga koridor. Namun demikian, untuk menarik minat mahasiswa/pelajar, sebaiknya tarif usulan pengelola (Rp 2.000,00 untuk setiap koridor) dapat diterapkan. Untuk kategori masyarakat umum (PNS/TNI/Polri, Pegawai Swasta, Ibu Rumah Tangga, dan masyarakat lainnya), tarif usulan pengelola berada di antara nilai ATP-WTP rata-rata. Dalam hal ini, penetapan tarif dapat dilakukan berdasarkan nilai WTP rata-rata. Akan tetapi, tarif usulan pengelola untuk masyarakat umum juga masih layak diterapkan, dengan syarat dilakukan perbaikan tingkat pelayanan.
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