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ÖZETÜlkemizde hemen her sektördeki ara eleman ihtiyacını karşılamak üzere Meslek Yüksekokulları (MYO) açılmıştır. Bu okullarda açılan bölümlerin verdikleri eğitim ise çok çeşitlidir. Fakat alan yazında MYO ve bu okullarda verilen eğitim ile ilgili çok fazla çalışma bulunmamaktadır. Bu çalışmanın amacı Pazarlama ve Reklamcılık Bölümü Uygulamalı Elektronik Pazarlama Dersi öğretim programını değerlendirmektir. Bu kapsamda nitel araştırma yöntemine başvurulmuştur. Adnan Menderes Üniversitesi Meslek Yüksek Okulu Pazarlama ve Reklamcılık Bölümü 2. sınıfta okuyan 40 öğrenciye ulaşılmıştır. Öğrencilere derse yönelik açık uçlu sorulardan oluşan görüşme formu uygulanmıştır. Toplanan veriler içerik ve frekans analizi yöntemleriyle analiz edilmiştir. Yapılan analiz sonucunda derse ilişkin teknik sorunların dersin işlenişine engel olduğu; elektronik ticaret konusunda dersin yarar sağladığı; sürenin yeterli olduğu; derste genellikle sunuş yoluyla öğretim stratejisinin kullanıldığı ve derse yönelik internet aracılığıyla çeşitli bilgilere ulaşmanın mümkün olduğu bulgularına ulaşılmıştır. Böylece dersin öğretim programı değerlendirilmiş ve programa ilişkin bazı öneriler sunulmuştur.Anahtar Kelimeler: Program değerlendirme eğitsel eleştiri modeli, meslek yüksekokulları, elektronik pazarlama. Evaluation of Electronic Marketing Practicum Course According to Educational Criticism Model: The Case of Adnan Menderes University ABSTRACTMany Vocational Schools have been opened to meet the demand of intermediate staff in Turkey. The education in those schools is diverse. However, there are not too many studies about the Vocational Schools in the literature. This study aims to evaluate the curriculum of Applies E-Marketing course in the Marketing and Advertising Department. This study is a qualitative research. 40 students of Adnan Menderes University Vocational School, Marketing and Advertising Department at their 2nd years were reached. The students were given an interview form consisting of several open ended questions. The collected data were analyzed by using content and frequency analyses methods. The results indicated that some technical problems make course implementation difficult; duration was adequate; expository teaching strategy was used and the course provides students various documents. Lastly, the curriculum of the course was evaluated and some recommendations were put forward.

Education quality and tourism faculties have a crucial role as qualified personnel is essential in the tourism industry; however, few studies have investigated this field using the bibliometric visualization method. The main aim of this study is to understand the trends in scientific publications about "education quality" and "tourism faculties" and how authors, institutions, and countries interact in these studies. To be able to understand that bibliometric methods within scientometrics were used via Citespace to merge two terms from 2002 to 2021. Data were obtained from the WoS database in January 2022. After the extraction process, a total of 711 publications were found that were linked to education quality and tourism faculties, and a set of co-occurrence, co-cited, and high-frequency word analyses were used. Basic 5 conclusions are derived based on the analysis method. When the five conclusions are examined, the methodology of this study, which is new for educational sciences and tourism, will contribute to the increase of knowledge and epistemology cumulatively in the field. Also, it will lead to the emergence of more publications on related subjects by directing the researchers to the less studied areas. And additional scholarly collaborations may be able to improve the depth of this research.

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