This study aims to analyze the factors that affect adoption of internet banking services by bank customers in the city of Pekanbaru to approach the Technology Acceptance Model (TAM). The research method is a survey with descriptive analysis approach. Data processed and analyzed with statistical models using mul tiple regression help of a computer using SPSS software version 17.Conclusion of this study indicate that the magnitude of usefulness, ease of use, awareness, risk and social influences affect the adoption of Internet banking by bank customers in Pekanbaru.
This study aims to analyze the factors that influence customer satisfaction in doing online shopping. The sample of this study is Pekanbaru residents who have done shopping through online shopping. Data collection is done using survey methods with questionnaires. Data processing uses a multiple regression statistical model with SPSS 23. The results of the study support the hypothesis proposed by the researcher, where Comfort, Product, Communication, Site Design and Security have a positive effect on satisfaction of online shopping. Abstrak Penelitian ini bertujuan untuk menganaliss faktor-faktor yang mempengaruhi kepuasan konsumen dalam melakukan belanja online. Sampel penelitian ini adalah warga pekanbaru yang pernah melakukan belanja melalui onlineshop. Pengumpulan data dilakukan dengan menggunakan metode survei dengan kuesioner. Pengolahan data menggunakan model statistik regresi berganda dengan software SPSS 23. Hasil penelitian mendukung hipotesis yang diajukan peneliti, dimana Kenyamanan, Produk, Komunikasi, Desain Situs dan Keamanan berpengaruh positif terhadap Kepuasan belanja online. Kata Kunci : Kepuasan konsumen, onlineshop. PendahuluanSaluran pemasaran online menjadi bagian saluran alternatif bagi pemasar selain pemasaran langsung dengan konsep perdagangan elektronik atau ecommerce. Secara sederhana sebutan e-commerce digunakan untuk menunjukkan pembelian dan penjualan dengan menggunakan teknologi informasi seperti internet dan komputer yang dilakukan oleh pemasar online. Internet memungkinkan untuk terjadinya pertukaran secara online, tanpa batasan geografis atau waktu, antara perusahaan dan mitra, pelanggan, pemasok, dan karyawan. Hubungan secara online ini disebut sebagai elektronik atau e-commerce (Lynch dan Rose,1993). Menurut McLeod (2008) e-commerce adalah penggunaan komputer dengan jaringan
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