English is an essential element in the field of marketing communication. The use of sound and correct language can provide its image for the public to view its brand’s image. The use of foreign language itself is one form of forming a brand image so that the public or potential consumers themselves can see a brand with a more positive image. This study aims to look at the purpose of implementing language choice on the Instagram page of Starbucks Indonesia and Coffee Bean Indonesia in building the brand image of these two global coffee shop brands in Ramadan month and the Eid celebration. This study employs a qualitative approach with an interpretive research paradigm. Laura Oswald’s marketing semiotics is the analytical method used in the current study. This study indicates that Starbucks Indonesia and Coffee Bean Indonesia have different target markets and distinctive brand images. Starbucks Indonesia uses simple words and sentences. Starbucks has a more personal or individual promotion; Coffee Bean Indonesia has a more dynamic approach and has word choices that are immediately related to religion and culture; the image created by Coffee Bean itself is familiar to the Indonesians and their social environment.
Women are considered different from men. This has been a society stereotype from generation to generation. Feminists want to make changes, one of which is the resistance to the stigma of society that every human being has gender equality. One of the Instagram accounts that focuses on women's rights is @SingleMomsIndonesia, where every woman has the right to have their own life and needs to support each other. Their account shared a video, namely “Para Puan”. This research uses a qualitative method and uses paradigm interpretive analysis semiotic and theory intertextual from Julia Kristeva. The result shows that every figure has different roles and human rights. Women's rights are also reflected in the rights of feminists who speak out for their rights. Most importantly, the woman must balance their roles in order, and egalitarian societal roles are necessary.
<p dir="ltr">This research analyzes direct and indirect illocutionary speech acts on Donald Trump’s 2016 victory speech. This research is a qualitative descriptive study. This research focuses on utterances to analyze the types of illocutionary acts and how they are delivered in speech, directly or indirectly. The results of this study are: (1) there are five types of illocutionary speech acts found in the speech, namely commissive 24%, directive 9.3%, representative 17.3%, expressive 24.6%, and expressive 24.6% and declaration 22.7%. The research findings show that the dominant illocutionary act is an expressive action that is 24.6%. (2) Donald Trump delivers the speech that is mainly conveyed directly</p>
Meskipun preposisi adalah salah satu jenis kata yang cukup sederhana, namun dalam terjemahan banyak terdapat sejumlah kesalahan terjemahan sehingga pergeseran makna terjadi. Kesalahan terjemahan tersebut dapat ditemukan saat praktik penerjemahan di ruang kelas dan di buku atau artikel yang sudah dicetak atau ditayangkan secara daring. Oleh karena itu, tulisan ini bertujuan untuk menilik masalah kesepadanan yang muncul dalam penerjemahan tiga preposisi ‘in’, ‘on’, dan ‘at’ pada novel populer berbahasa Inggris yang diterjemahkan ke bahasa Indonesia. Satu novel bahasa sumber dan satu novel berbahasa sasaran akan ditelaah dengan membandingkan kedua bahasa tersebut dengan fokus pada preposisi bahasa Inggris dan terjemahannya ke bahasa Indonesia. Perbandingan ini akan dianalisis menggunakan teori tata bahasa Inggris dan Indonesia, serta teori terjemahan tentang pergeseran makna. Hasil perbandingan ini menunjukkan bahwa terdapat banyak pergeseran makna dalam terjemahan bahasa Indonesia, sehingga dapat ditarik simpulan bahwa para penerjemah atau siswa penerjemah hendaknya memeriksa kembali pilihan kata yang akan digunakan dalam terjemahan dengan tetap fokus pada penyelarasan makna dengan makna bahasa asli.
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