This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent
This research aims to test the effect of perceived goal impediment, perceived ad clutter, and prior negative experiences with internet ad avoidance. Data were collected by distributing questionnaires to respondents determined by means of a purposive sampling technique, namely customers that have frequently used internet. Meanwhile, the data were drawn by means of a convenience method. There were 190 exemplars of questionnaire distributed to the respondents but only 184 exemplars were used for analysis. A Structural Equation Model was used to analyze the data by means of a PLS alternative method aided by an application program of SmartPLS. The perceived goal impediment, perceived ad clutter, and prior negative experiences were tested using a first order factor approach.Results of the analysis showed that the perceived goal impediment had a positive and significant relation to the internet ad avoidance. But the prior negative experiences and perceived ad clutter had no significant relation to the internet ad avoidance.
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