PurposeThis study aims to determine the relationship between servant leadership, innovation self-efficacy, corporate work culture and employee productivity in mediating and moderating role.Design/methodology/approachThe research sample was 72 supervisors and 576 employees from 72 food and beverage small and medium enterprises (SMEs) in three major cities in Indonesia. SPSS and AMOS were used to test the research hypothesis using the hierarchical regression analysis test.FindingsThe results show that there was a positive and significant effect between servant leadership on innovation self-efficacy and employee productivity. Innovation self-efficacy mediates the relationship between servant leadership and employee productivity. Corporate work culture moderated the relationship between innovation self-efficacy and employee productivity.Research limitations/implicationsFuture research with larger samples are needed to determine the relationship between servant leadership, innovation self-efficacy, corporate work culture and employee productivity more clearly not only on food and beverage SMEs but also on other industries. Future research needs to be carried out using experimental and longitudinal research designs.Practical implicationsThere are three important practical implications based on the findings of this study. First, the results of the study provide new ideas for SME managers on how to increase the productivity of their employees, by using servant leadership which is known to be the main driver for innovation self-efficacy behavior. Second, the mediating role of innovation self-efficacy requires managers to build employee self-efficacy behavior, share more power with employees and make employees more involved in decision-making, which in turn can increase employee confidence and motivation, and their productivity. Finally, managers must realize the need to create a productive work culture in the company, by taking various actions, such as giving rewards to productive employees, making clear regulations on the company regarding working hours and company targets, and must pay attention and respect the employee's views and opinions to improve employee identification of their leaders.Originality/valueThis is the first study to build and examine the direct and indirect relationship (mediating and moderating role) between servant leadership, innovation self-efficacy, corporate work culture and employee productivity in food and beverage SMEs.

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

Penelitian ini pengaruh manajemen kesan pada media sosial sebagai alat pemasaran terhadap efektifitas targeting dan kinerja penjualan pada pelaku usaha mikro di Indonesia. Dengan mengambil sampel sebanyak 150 orang pengusaha m ikro yang memanfaatkan fasilitas on - line dalam kegiatan pemasarannya, penelitian ini menyimpulkan bahwa manajemen kesan pada media sosial memang mampu meningkatkan efektifitas tergeting secara signifikan. Efektifitas targeting juga menjadi mediator bagi hu bungan manajemen kesan pada media sosial dengan kinerja penjualan.

This study aims to examine the effect of producer country interaction and brand awareness, packaging and price impact on toothpaste purchase intention among young people. As previous studies have shown, country of origin should not be considered a single clue, as this overestimates the country of origin effect. This study evaluates the effect of country of origin (product) on goods with low involvement (in this case toothpaste). The Cue Utilization Theory is used to explain how consumers use product cues to assess a product before making a purchase decision. Research data were analyzed using SmartPLS. The results of this study indicate that all variables affect the consumer's purchase intention of toothpaste. IPMA (Importance and Performance Matrix) analysis shows that the interaction effect of producer countries and brand awareness is an important factor