Internet of Things (IoT) technologies have started to impact society as a whole and have become a key enabler for sustainable development. The purpose of this paper is to examine the connection between IoT and sustainability providing a critical reflection on current literature. The research methodology consists of a literature review in the research field of IoT technologies and their beneficial impact in various sectors, such as sustainable urban development or farming. The aim is to provide an in-depth, detailed analysis on the various ways in which IoT can help with current global environmental issues and achieve sustainable development. The paper highlights the importance of IoT technologies in protecting the environment and emphasizes the need for all stakeholders to adapt such technologies nowadays and in the future. The main value of the current paper is to help enrich the literature on IoT technologies, sustainable development, and environmental protection. The Internet of Things (IoT) is believed to be one of the enabling paradigms of sustainable digital transformation and environmental protection (Salam, 2019). IoT is emerging as a powerful enabler in many application domains, such as water and energy management, environmental monitoring, health, smart cities, smart industry and supply chain management. This paper contributes to academic literature and business by revealing a possible link between sustainability and Internet of Things. This subject sparks interest among both marketers and researchers.
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