Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value.
The aim of this study is to develop a new tool to foster entrepreneurship, creativity and innovation in cit ies. The tool consists of transformative dimensions, able to synthesize, assemble and embrace the notions of entrepreneurial city, creative and innovative. Then it seeks to illustrate the operation of the city model proposed taking into account 51 Cities Master Plans in Brazil. The study is exploratory and adopts a reflexive methodology. The main innovative result is the entrepreneurial city model tool which meets five essential transformative dimensions: value proposition, customers, value configurations, strategic partnerships and revenue model. The entrepreneurial city model tool proposed aims to increase the dynamics understanding of the procedural flow in the city context, from the entrepreneurial activity perspective. This process flows dynamics can be expressed in the city, for example, in the planning, implementation and actions monitoring, programs, projects and public policies directed to notions of entrepreneurial city, creative and innovative. The innovative results of this research have several practical implications, among which are: (1) public management in the city; (2) public policy makers; (3) researchers and scholars; (4) human resource professionals.
The aim of this paper is to examine how innovation policy (IP) can foster open innovation (OI) and trigger change in the business model (BM) of the organization. Then, through a case study, it is intended to illustrate the close relationship among IP, OI and BM at the Brazilian university. The research is an exploratory and qualitative that adopts the reflective methodology and case study. The main research findings are: (a) based on literature review, source of resource, collaboration, intellectual property, technology transfer and new organizational forms are five kinds of close relationships among IP, OI and BM; (b) the case study illustrate that the five kinds of close relationships among IP, OI and BM have their origins in IP, foster OI and trigger changes in the BM of the university. The findings are innovative and have practical implication for scholars and practitioners.
resumoA incipiente presença do empreendedorismo corporativo acompanhado da inovação nos debates e reflexões da Responsabilidade Social Corporativa (RSC) vem, de um lado, distanciando a produção acadêmica brasileira deste campo, dos demais países do Hemisfério Norte, e de outro lado, deixando o campo da RSC carente de modelos interpretativos dos fenômenos contemporâneos vinculados ao empreendedorismo e inovação, em curso nas empresas brasileiras. O presente artigo tem por objetivo analisar a RSC na perspectiva do empreendedorismo, buscando explorar e identificar as interfaces e conexões, e propõe um modelo de análise para ampliar e facilitar a interpretação. A metodologia descritiva e exploratória adotada norteou a condução da pesquisa. Os resultados apontam para a proposta de modelo de análise constituído de quatro dimensões, a saber: racionalidade, compreensão intuitiva, valor e gestão das incertezas, apoiado no empreendedorismo. O modelo de análise eleva a compreensão e interpretação da RSC.Palavras-Chave: Empreendedorismo. Inovação e responsabilidade social corporativa. Valor.Racionalidade.
The objective of the research is twofold: a) to explore the law innovation and policy (ILP) in connection with the business model (BM) seeking to identify the main elements; b) to structure a set of key aspects based on the elements identified in the connections between ILP and BM. Next, we intend to apply the key aspects proposed in a Brazilian federal public university. The research is exploratory, qualitative, based on a case study. The findingss obtained point to six key aspects: value as a unit of analysis, value segment, systemic perspective, alignment among dimensions, balance between supply and demand and new configuration pattern. The findings obtained are innovative and contribute to fill the gap in the academic literature of ILP and BM. The findings have three practical implications, for strategic leaders of higher education institution (HEI), coordinators and professors of HEI and the federal government.
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