The purpose of this study was to evaluate the consumers’ adoption of renewable energy in Poland. The study focused on finding out the factors that influence the adoption of the technology, considering its importance in conserving the environment. The study was conducted using a quantitative method, with primary data collected from 467 households using renewable energy technology in Poland. The research adopted the TAM model. The independent variables of the study included renewable energy initial cost, environmental concern, risk and trust for renewable energy, ease of use, financial incentives, and relative advantage. The dependent variable was renewable energy adoption. Structural equation modelling (SEM) was used to analyze the study hypotheses. The research found out that environmental concerns, ease of use, financial incentives, and relative advantage have a positive and significant influence on adoption of renewable energy technology in Poland. However, renewable energy initial cost and risk, and trust for renewable energy did not significantly influence renewable energy adoption. The study recommended that the stakeholders should consider the aspects of environmental concern as a key role player in pushing for adoption of renewable energy. The government, non-governmental organizations, and concerned stakeholders should consider giving incentives towards renewable energy adoption. Creating awareness regarding the benefits and strengths of renewable energy should be prioritized to the households.
Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of consumers, they are engaged in production, promotion and consumption of co-produced goods or services. This article focuses on the phenomenon of inter-prosumption, that is cooperation consumer – Internet user and manufacturer through web pages to develop new or improve existing products, which is in this case taste of food products or their better packaging. Creating product innovation by engaged consumers requires good communication between them and the manufacturer. Such communication is often possible through a website and a contact form.
The paper presents theories regarding characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Aim of this article is to determine attitude of young consumers towards electronic banking based on a survey among group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectationsbanking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.
Abstract.The herein paper is a theoretical discussion on trust management in an enterprise and an empirical presentation of the role of a manager in terms of building trust in enterprises. In the first section, the authors at hand concentrate on various approaches to the definition of trust. However, in the second section they present the results of the empirical research on the chosen aspects of trust management in enterprises. The research conducted was aimed at outlining the intricate problematic issues of trust in organizations and constitutes a starting point for further research on the issue of trust management.
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