The platform economy is the embodiment of the activities carried out by its influential players, which by their very nature are new markets, facilitating the matching of suppliers and customers. A new market entails access to or even joint use of underused assets, provision of new working places, and simplification of human life with online transactions and services, which serves the assumption that the platform economy is able to undertake sustainable development and may meet a number of the UN’s Sustainable Development Goals (SDGs) introduced in 2015. First, this paper aims to study whether the platform business model entails sustainability as its integral core concept. Second, it attempts to assess if platform companies from two selected industries—ride-sharing services and EdTech—meet SDGs comparably better than their predecessor linear companies in transportation and education. The study carries out an empirical analysis of eight companies. The results indicate that platform companies demonstrate a relatively lower commitment to SDGs compared to linear transnational firms, which can be explained by the level of maturity of platform companies and their still mostly non-public nature.
Change of a market situation causes necessity of innovative development of economy that causes necessity in research of methodical bases of formation of innovative activity. In work the questions causing necessity of application of digital technologies in economy are considered. The object of research is digital system of retail. The research is based on application of descriptive-analytical, comparative and other methods necessary for carrying out research in the chosen sphere. The work systematizes the main approaches in the development of the theory of innovation, identified a logical relationship between marketing and innovation activities, identified the priority role of innovation in the formation of consumer value chain. The necessity of digitalization of retail based on the application of innovative marketing tools has been substantiated. The strategic orientation of innovative solutions applying information technologies is proved.
The high and persistent level of income inequality limits the opportunities for economic growth and contributes to the persistence of a high poverty rate in Russia. Reducing inequality is integral to achieving the Sustainable Development Goals (SDG-10); thus, greater focus is needed to reduce income inequality. We assess income inequality based on a representative income and expenditure data collected at the micro level to determine the risk of increasing inequality and poverty in the context of specific socio-demographic groups and income sources. We look at the contribution of various household income sources to total income inequality, taking into account the differences in the weighting of income components, the unevenness of their distribution, and their correlation with the total distribution of income. The main data source is the project “The Russia Longitudinal Monitoring Survey-Higher School of Economics” (RLMS-HSE) for 2000–2018. Calculation of the elasticity of the Gini index by sources of total income for poor and non-poor households revealed their multidirectional impact on overall inequality. We show that social transfers in poor households do not help to reduce inequality. This indicates the need for closer attention to this phenomenon when making policy decisions connected with social policy. Moreover, the “hidden incomes” appear to be a factor reducing inequality for poor households within the framework of the accepted definitions and the formed sample of households.
The author’s vision of the definition of the concept of marketing potential of the region is given in the article. The scheme of interaction between the elements of the marketing environment of the region and the components of the marketing of the region is represented. The interaction of marketing strategy and marketing potential of the region is considered. The influence of marketing strategy on the formation of the marketing potential of the region has been shown.
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