Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing

Krasyuk, Irina; Ianenko, Marina; Nazarova, Elmira

doi:10.1051/e3sconf/202016409006

Cited by 16 publications

(3 citation statements)

References 9 publications

(6 reference statements)

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“…The educational process is no exception. Globalization processes cover all aspects of modern society, from socio-political [17] to the development of tourist destinations [18] and improvement of marketing strategies in retail [19,20]. The lack of professionalism of specialists can be compensated by the system of additional professional education [21].…”

Section: Discussionmentioning

confidence: 99%

Public-private partnership as a financial mechanism for the development of professional education

2021

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Research background: The processes of globalization in the world economy lead to international competition of professional education. Providing the labor market with qualified specialists is based on a flexible system of financing additional education. The article analyzes of public-private partnership in the field of additional professional education. Special attention is paid to the interaction of business, universities, the state and public organizations in the framework of public-private partnership in the implementation of programs of additional professional education. Purpose of the article: The main goal of the study is to consider options for public-private partnership in the system of additional professional education based on pooling resources and distribution of income and risks between the state and private sector. Methods: The research uses methods of analysis of statistical data of various forms of public-private partnership in the education system, the method of comparative analysis of corporate reports of additional professional education. Findings & Value added: The forms of public-private partnership should be used differentially in accordance with the effectiveness of projects.The processes of globalization require expanding the forms of professional adult education based on interaction with labor market actors, legislative authorities, representatives of regional business, and public organizations, which will not only provide funding for adult education, but also meet the requirements of the innovative economy.

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Section: Discussionmentioning

confidence: 99%

Public-private partnership as a financial mechanism for the development of professional education

2021

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“…By utilizing tools like artificial intelligence, augmented reality, and mobile marketing, oil companies can customize their messages for specific audience segments, leading to increased engagement and conversion rates. These technologies also facilitate real-time data analysis, enabling companies to make informed decisions based on customer preferences and behavior (Krasyuk et al, 2020).…”

Section: Innovative Marketingmentioning

confidence: 99%

The Digital Transformation Model for Innovative Marketing Maturity in the Oil Companies

Al-lami,

Shirkhodaie,

Safari

2024

RGSA

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Purpose: The manufacturing industry has been at the cutting-edge of technology advancements, which has Objectives: The objective of this research is to examine digital transformation within the oil and gas industry, focusing on the transition to renewable energy sources and the role of innovative technologies. It aims to explore how digital technology transforms operational strategies and the importance of data utilization, brand recognition, and ethical data practices in this transformation process. Methods: This study employs a qualitative investigation methodology to delve into digital transformation in the oil and gas sector. Through interviews with industry decision-makers, the research gathers insights into the challenges and opportunities faced by firms adopting digital solutions and strategies. Results: The findings of the research highlight the transformative nature of digital technology within the oil and gas industry. They underscore the significance of managing internal and external boundaries during the transformation process. Key factors such as data utilization, brand recognition, and ethical data practices emerge as crucial for successful digital transformation. The study provides empirically grounded directions for developing frameworks to guide digital transformation practices in the industry. Conclusion: In conclusion, this research contributes to the understanding of digital transformation in the oil sector. By shedding light on the challenges and opportunities inherent in adopting digital solutions, the study aims to facilitate sustainable development and enhance innovation potential in the energy landscape. The findings offer valuable insights for firms navigating the complexities of digital transformation and pave the way for future research in this area.

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“…Salah satu strategi dalam memasarkan produk yaitu melalui media internet salah satunya Media sosial, hal ini menyangkut dengan digital marketing (Bassano, 2019;Behera, 2020;Chen, 2019;Drummond, 2020;Herhausen, 2020;Krasyuk, 2020;Langan, 2019;Pandey, 2020;Pelsmacker, 2018;Rangaswamy, 2020). Dengan menunjukan sebuah toko yang memiliki store atmosphere yang baik dan elegan, maka dapat memberikan kesan social yang baik dimata konsumen, dan jika kesan positif tersebut berlangsung lama maka akan menjadi pilihan utama bagi konsumen untuk menggunakan jasa atau membeli barang pada gerai tersebut.…”

Section: Pendahuluanunclassified

Pengaruh Digital Marketing, Store Atmosphere, dan Promosi Penjualan terhadap Keputusan Pembelian di Informa Suncity Sidoarjo

Herdianto,

Indayani

2024

Innovative

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Penelitian ini bertujuan untuk mengetahui Pengaruh Digital Marketing, Store Atmosphere, Dan Promosi Penjualan Terhadap Keputusan Pembelian di Informa Suncity Sidoarjo. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode kuantitatif. Pengambilan sampel dalam penelitian ini dilakukan dengan teknik Non Probability Sampling dengan metode sampling insidental dan jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini menggunakan regresi linier berganda dengan menggunakan program SPSS Statistics versi 22. Hasil pada penelitian ini membuktikan bahwa digital marketing berpengaruh terhadap keputusan pembelian, store atmosphere berpengaruh terhadap keputusan pembelian, dan promosi penjualan berpengaruh terhadap keputusan pembelian di Informa Suncity Sidoarjo.

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Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing

Cited by 16 publications

References 9 publications

Public-private partnership as a financial mechanism for the development of professional education

Public-private partnership as a financial mechanism for the development of professional education

The Digital Transformation Model for Innovative Marketing Maturity in the Oil Companies

Pengaruh Digital Marketing, Store Atmosphere, dan Promosi Penjualan terhadap Keputusan Pembelian di Informa Suncity Sidoarjo

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