Purpose The article analyzes the mechanisms of institutional regulation of government policy on the establishment and development of the research-innovative potential of youth in the higher education system. Design/methodology/approach The concepts of this paper are focused on the research of innovation within transformation of education, studying youth as a subject of innovation, analyzing the socio-cultural points of youth innovation activity in the professional area and revealing the theoretical and methodological foundations of personal creative development. Findings The article provides analysis of research-innovative practices offering their own methodological basis for the research of public regulation of the establishment and development of the research-innovative potential of the person. The analysis made it possible to conclude that an important short-term objective is to create competitive and convenient conditions for scientific research, opportunities for self-development and self-control of the national scientific-technical system, forging relations between actors at all stages of the knowledge cycle. Originality/value It is substantiated that the young people who should provide an innovation breakthrough and development of an innovative economy plays a crucial role in taken development measures. We managed to identify three types of student attitudes to scientific and research-innovative activity and, respectively, support and stimulation measures for each type (young research workers, formalists (or officially involved in R&D), passive observers).
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