Abstract

: The purpose of this study are: (1) Identify the causes of organizational changes that occur in Batik Laweyan Surakarta industry. (2) Identify the impact of organizational change in Batik Laweyan Surakarta industry. (3) Analyzing organizational change process that happened in Batik Laweyan Surakarta industry. (4) Analyzing the constraining factors and supporting organizational change in Batik Laweyan Surakarta industry. The result of the research concludes that the cause of organizational change: (1) because the fulfillment of consumer needs and tastes, (2) competition from batik entrepreneurs, (3) due to fluctuating economic condition in Indonesia. (4) The existence of education problem and financial ability of batik company, (5) environmental factor around. The process of execution of changes that occurred in Batik Laweyan industry in general is the same character that is the character of calm and orderly by evolution or stages (midle of change). Factors supporting the change include: (1) the government, (2) the protective institutions(Kampoeng Batik Laweyan Development Forum), (3) company policy, (4) the materials used to innovate in the process of easy staining obtained. Source of rejection to change of organization, among others: (1) concern about the emergence of new competitor, (2) Variety of idea batik entrepreneur.Abstraksi : Tujuan penelitian ini adalah:  (1) Mengidentifikasi penyebab perubahan organisasi yang terjadi di industri Batik  Laweyan Surakarta.  (2) Mengidentifikasi dampak perubahan organisasi di industri Batik  LaweyanSurakarta. (3) Menganalisis proses perubahan organisasi yang terjadi di industri Batik  LaweyanSurakarta. (4) Menganalisis faktor pendukung perubahan organisasi di industri Batik  LaweyanSurakarta. Hasil penelitian menyimpulkan bahwa penyebab perubahan organisasi:  (1) karena pemenuhan kebutuhan dan selera konsumen, (2) adanya persaingan dari competitor pengusaha batik, (3) karena kondisi perekonomian di Indonesia yang fluktuatif. (4) Adanya masalah pendidikan dan kemampuan keuangan perusahaan batik, (5) faktor lingkungan sekitar. Proses pelaksanaan perubahan yang terjadi di Industri Batik Laweyan secara umum adalah berkarakter sama yaitu karakter tenang dan teratur secara evolusi atau tahapan-tahapan (midle of change). Faktor pendukung perubahan, antara lain: (1) pihak pemerintah, (2) lembaga pelindung (Forum Forum Pengembangan Kampoeng Batik Laweyan/ FPKBL), (3) Kebijakan perusahaan, (4) bahan-bahan yang digunakan untuk melakukan inovasi dalam proses pewarnaan mudah didapatkan. Sumber penolakan terhadap perubahan oganisasi, antara lain:(1) kekhawatiran akan munculnya pesaing-pesaing baru, (2) Beragamnya ide atau gagasan pengusaha batik.

<p><em>This study aims to determine the effect of brand image, price and promotion on people's purchasing decisions through the Shopee online sales application. The population taken in this research is all people who make purchases through the Shopee online sales application with a total of 104 respondents. Data collection techniques are primary data, namely distributing questionnaires via google form. In this study, it is also explained whether all elements are related, namely whether brand image, price and promotion have an effect on people's purchasing decisions through Shopee's online sales. This study is also to determine how much influence arises from brand image, price and promotion on people's purchasing decisions through Shopee online sales, it is hoped that the results obtained can be a reference or Shopee marketing strategy to increase sales. Based on the results of data processing carried out by simultaneous testing, it was found that there was an influence between promotion, brand image and price on consumer purchasing decisions through the Shopee online sales application by 38.2%.</em></p><p><strong><em>Keywords</em></strong><em>: Brand Image, Price, Promotion, Purchase Decision</em></p>

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<p><em>High competition in the retail industry has urged producers to distribute all of their products so that they are accessible to all consumers. Convenience and speed are important factors so that customers can immediately enjoy the most convenient goods to reach quickly. The purpose of this study was to determine how the effect of promotion on customer satisfaction has an impact on loyalty in online shopping</em><em> at Shopee</em><em>. This type of research is quantitative with a path analysis system with data collection tools using purposive sampling. The sample in this study were 100 r</em><em>e</em><em>sponden who had done online shopping at Shopee. In this study, to test the validity &amp; reliability there are several indicators that are invalid after 3 times of testing, only valid &amp; reliable results can be obtained. From the t-test analysis, it is found that the promotion variable has a positive effect on the satisfaction and customer loyalty variables. Likewise, the consumer satisfaction variable has a positive effect on the loyalty variable in online shopping at Shopee. Even though the results are good, it is suggested that Shopee should increase its offline promotional activities such as making sponsorships, making bazaars or direct sales so that consumers will be more satisfied. This will make consumers more loyal by later being able to provide recommendations to friends / relatives and when there is competition between market places, consumers will still choose Shopee as the first choice of online shopping place.</em></p><p><strong><em>Keywords: </em></strong><em>Promotion, customer satisfaction, loyalty, online shopping.</em></p><p> </p>