Nowadays it is impossible to remain competitive by operating on the same template for a long period of time. In order to gain an advantage in the market, companies should adapt to changes in the world as soon as possible and find new competitive mechanisms. Innovation is also needed in order to be able to offer consumers products that will differ from available in the market in rising competitive conditions. The task of the authors in this study is to find and investigate an effective way to plan and conduct production and economic activities through changing value guidelines: a transition from an orientation to material and technical factors to information resources, a part of the knowledge economy. The authors defined the main stages of the formation of a corporate information system based on a sustainable economy.
The study of intercultural communication within large cultures is particularly relevant in the 21st century in an era of globalization. Nowadays, thanks to the development of new information channels, such as social networks, as well as public diplomacy, branding of culture and art, popularization of national cultural traditions has become an integral part of the cultural diplomacy of Latin American countries. Despite globalization that has led to the global hybridization of television production, Latin American television series still retain the characteristics of unique products, introducing the foreign viewer to the culture and traditions of the Latin American region. In the 21st century, leading Latin American TV companies have changed the content of TV series aimed at different groups of target audiences. Social topics related to inequality, the emergence of civil society, problems of young people, and criminalization of society have found their way beyond the Latin American continent and have received a strong response in European countries. The Netflix site has become an important communication channel for Latin American television serial products. Television series, as the main marketing product of the leading Latin American media conglomerates, have contributed to the development of intercultural communication with European target audiences, where Latin American television stations have found similar social and cultural features and have become a kind of brand of this television genre. The popularity of Latin American serial products in Europe is due to the emergence of hybrid series and joint Latin American-European production of this type of entertainment television products. The article explores the stages of Latin American TV series' distribution in European countries and their impact on intercultural communication between Latin America and Europe.
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