Pamos Shop Mojokerto is an outlet business that sells a variety of women's needs. This outlet sales have decreased during 2019. The comparison between sales of products by online and offline are 65%:35%. In this study, authors wanted to find out the effect of social media marketing and product display on sales increases at Mojokerto Pamos Shop. This study uses a multiple linear regression research model by accidental sampling to get the samples. Data collected by distributing questionnaires that containing 18 statement items to 100 respondents. The techniques that uses to data processing are descriptive analysis, classical assumption test, and hypothesis testing. The results showed that the effect of social media marketing and product display on sales increases at Mojokerto Pamos shops was 30.3%. Based on the results of hypothesis testing, two variables are influence by simultaneously on sales increases. However, partial test results show that only product display variables have a significant effect on sales increases. The test results also show that product display has a more dominant influence on sales increase. This shows that so far Pamos Shop Mojokerto must has maximized social media marketing in an effort to increase sales.
The purpose of this study is analyze of the differences in education between Indonesia, which has begun to develop an independent curriculum, and education in Japan. This study used the systematic literature review method. The population consists of 99 articles that discuss education in Indonesia and Japan, and were published between 2010 and 2022. From 99 articles, 29 articles were sampled. This study used documentation instruments in the form of articles published with criteria for selecting these 29 articles as samples, which were articles published in nationally accredited journals, indexed proceedings, and Scopus-indexed international journals and then analyzed using thematic analysis. The results obtained are that the significant fundamental differences in education in Japan and Indonesia lie in international education, character education, ethics and discipline and fields of study. The implication of this research is that in the development of a new curriculum, elements of culture and values are still prioritized as the characteristics and profile characteristics of graduates.
Introduction. The 21st century teachers need be able to create students who are creative and have critical thinking skills which are possibly obtained by implementing high order thinking skills (HOTS) in learning activities.Aim. This study aims to examine whether teacher professional knowledge (TPK) can improve teacher’s critical thinking (CT) and whether HOTS literacy (HL) and teacher professional development (TPD) can mediate the relationship between TPK and CT.Methodology and research methods. This study is explanatory research with 724 teachers serves as respondents. The analysis was carried out using WarpPLS and data were collected through questionnaire.Results and scientific novelty. The research results demonstrate that TPK affect CT directly and indirectly. HL and TPD intermediate the relationship of TPK on CT.Practical significance. This study provides important information to relevant stakeholders, such as the Ministry of education, universities, and schools which explains or proposes factors that can improve teachers’ ability in developing critical thinking or higher-order thinking based questions. This information needs to be immediately known so stakeholders or policy makers can design appropriate regulations or policy that can develop teacher capacity and education curriculum.
The temporary closure of formal educational institutions in an effort to contain the spread of the Covid-19 epidemic around the world has an impact on the education sector, not except in Indonesia. The non-formal education sector, such as the Tutoring Business Agencies, also experienced a very significant impact, where the tutoring agencies had difficulty in implementing the marketing mix. So that further studies are needed so that the tutoring business agencies will survive in a pandemic condition. To obtain data, it was done through literature studies from secondary and qualitative data. The habits of students who tend to prefer face-to-face activities make online tutoring activities less responsive and still choose face-to-face learning as one way to keep up with the school curriculum. The solution so that tutoring agencies can survive is to improve product and process factors. The products include limiting the number of students in the class and the variety of online and offline learning. The process is by spraying disinfectant at each class change and providing distance between students. This needs to be done so that parents who provide the needed funds will feel safe when their children study at the desired tutoring agencies.
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