<p>The impact our decisions cast on ourselves and others are often a resounding reflection of the core values infused in our belief system. They are the guiding principles for desirable codes of conduct and actions that modulate one’s self-concept. Thus precise identification of values can unearth one’s priorities and basis of functioning. However, the lack of sound and comprehensive instruments for evincing the core values of individuals in eastern countries serves as the prime motive for the present study, i.e., development of the Human values scale. More explicitly, the exploratory factor analysis (EFA) was run to explore the factor structure of the scale. The factor validity of 25 item scale was determined on a sample of 300 adults. Principal component analysis with Varimax rotation method yielded a seven-factor structure (Benevolence, Egalitarian, Self-direction, Social Obligation, Aspirations, Political, and Spiritual/ Religious) collectively accounting 59.48 percent of the variance. Furthermore, confirmatory factor analysis (CFA) indicated that the seven-factor solution proposed in EFA has good fit indices. The obtained results thus supported an acceptable level of reliability, validity, and factor structure of the Human values scale. </p><p><br></p>
With the increasing penetration of the internet and modern entertainment-related technologies, there is a shift and surge in media usage behavior. Owing to the gravity of this issue, the researchers probed the predictors of audiences' repeated usage of certain media, i.e., TV and YouTube channels. Moreover, they explored the mediating influence of parasocial relationships on the relationship between media addiction and repeated usage. They also studied the moderation of emotional engagement on the relationship between media addiction and parasocial relationships. The nature of this study is cross-sectional and descriptive. A total of 400 participants were approached via convenience sampling and were requested to fill the questionnaires. However, the researchers received only 325 complete responses. Therefore, the data analysis via the PLS-SEM approach was performed on 325 responses. This assessment was done on the measurement model as well as the structural model. The results of the study revealed that TV channel addiction among the respondents tends to result in parasocial relationships. Moreover, the moderation of parasocial relationships and mediation of emotional engagement were also found to be significant in the case of TV channels. On the contrary, the results did not reveal a significant relationship between YouTube channel addiction and parasocial relationships. Additionally, the moderation of parasocial relationships and mediation of emotional engagement were also not found significant. A more detailed result is presented in the corresponding sections, and future directions are also provided.
<p> The impact our decisions cast on ourselves and others are often a resounding reflection of the core values infused in our belief system. They are the guiding principles for desirable codes of conduct and actions that modulate one’s self-concept. Thus precise identification of values can unearth one’s priorities and basis of functioning. However, the lack of sound and comprehensive instruments for evincing the core values of individuals in eastern countries serves as the prime motive for the present study, i.e., development of the values scale. More explicitly, the exploratory factor analysis (EFA) was run to explore the factor structure of the scale. The factor validity of 25 item scale was determined on a sample of 300 adults. Principal component analysis with Varimax rotation method yielded a seven-factor structure (Benevolence, Egalitarian, Self-direction, Social Obligation, Aspirations, Political, and Spiritual/ Religious) collectively accounting 59.48 percent of the variance. Furthermore, confirmatory factor analysis (CFA) indicated that the seven-factor solution proposed in EFA has good fit indices (χ2/df = 2.11; AGFI = .834; CFI = .851; RMSEA = .061; RMR = .026; TLI = .823). The obtained results thus supported an acceptable level of reliability, validity, and factor structure of the Values Scale.</p>
<p>The impact our decisions cast on ourselves and others are often a resounding reflection of the core values infused in our belief system. They are the guiding principles for desirable codes of conduct and actions that modulate one’s self-concept. Thus precise identification of values can unearth one’s priorities and basis of functioning. However, the lack of sound and comprehensive instruments for evincing the core values of individuals in eastern countries serves as the prime motive for the present study, i.e., development of the Human values scale. More explicitly, the exploratory factor analysis (EFA) was run to explore the factor structure of the scale. The factor validity of 25 item scale was determined on a sample of 300 adults. Principal component analysis with Varimax rotation method yielded a seven-factor structure (Benevolence, Egalitarian, Self-direction, Social Obligation, Aspirations, Political, and Spiritual/ Religious) collectively accounting 59.48 percent of the variance. Furthermore, confirmatory factor analysis (CFA) indicated that the seven-factor solution proposed in EFA has good fit indices. The obtained results thus supported an acceptable level of reliability, validity, and factor structure of the Human values scale. </p><p><br></p>
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