This study aims to produce a continuous improvement model of river basin community welfare by applying the moral values of the society culture. The subject of research is the community of the river Kahayan River Palangkaraya. Based on the results of research can be concluded that the aquaculture based eco-business activities can be done by applying the moral values of the river society culture, so that all economic activities do not damage the environment. The Kahayan River has a high economic potential for the people living around it. However, the current condition has been greatly reduced due to various obstacles encountered, including environmental damage in the upper river, due to refinery plantation companies (accompanied by high levels of pesticide use and chemical fertilizers and intensive cultivation), illegal gold mining, deforestation, illegal use of poison while fishing, industrial and household waste disposal into the Kahayan river.
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