In the current competitive context, innovation has become a necessity, to the point that it seems that no company can survive without developing innovation processes. One of the great concerns of small and medium-sized companies is about the investment of resources in innovation activities and their success. Therefore, this article analyzes the influence of different innovation activities performed by small and medium-sized enterprises (SMEs) of the Colombian Caribbean region on their product innovation outcomes and thereby provides a solid groundwork for the design of innovation strategies. To achieve this objective, a data collection instrument was first validated in 56 SMEs, followed by the application of a reflective measurement model with convergent validity analysis. The results of the model application revealed that investment in Research and Development (R&D) and innovation, knowledge transfer, technology adoption, and financial aspects explain to a greater extent the introduction of new products to the market.
The incorporation of best technological practices or components guides the development of processes and promotes transformations with new approaches in organizational structures. In this regard, it is necessary to increase productivity and competitiveness levels of SMEs. However, having greater knowledge about the type of activities to be implemented for the development of innovations in process is one of the main difficulties usually hindering the growth potential of Small and Medium-sized Enterprises (SMEs). Among the key factors leading to innovation, we find the Human-Computer Interaction (HCI) activities entailing cooperation and the pursuit of R&D activities based on that increase productivity and competitiveness. Nevertheless, several young or small firms do not have those capabilities, and it is paramount for them to know which type of HCI activities they must undertake to allocate their innovation resources adequately to obtain outstanding results. For this purpose, this paper aims to determine the effect of diverse HCI innovation activities on the deployment of innovations within exporter SMEs' processes. First, we carried out a survey for collecting data on different innovation variables encompassing both activities and processes of 56 exporter SMEs. The data analyzed in this study derive from a structured questionnaire with 21 questions, out of which 16 measured orientations to process innovation, production and distribution methods, techniques, teams and technologies for production whin improve quality; and 5 questions measure the type of innovation activities, such as R&D, links to information sources, cooperation on innovation, scientific, technological, organizational and financial actions. The main economic sectors of these firms are chemical products, fertilizers and pesticides, pharmaceutical and medications, plastic and its manufactures, iron, steel and its manufactures, minerals, oils, vegetal and animals. The model proposed in this study through correlation tests and factorial analyses will allow companies in these
For decades the economy was based on production and physical assets were the main source of resources. This situation has now changed, with intangible assets now being the main source of value creation and sustainability of competitive advantages in the company. The current definition of intangibles has focused on the strategic area within the Resource-Based Approach, emerging as a complementary structure to the Competitive Advantage approach. Goals: The analysis of intangibles as a scenario of competitiveness in the hotel industry, in particular, such as management, control and identification of unspecified intangibles. Metodology: Starting from the general objective, this research will have a mixed, quantitative and qualitative methodological approach. And through a quantitative research approach of analytical type, it is intended to know the influence of intangible resources on the factors that allow obtaining and sustaining a competitive advantage in the company. The above is based on the “Intellectus Model” (IADE-CIC, 2003) and the “Five Capital Model” (IADE-Caja Madrid, 2004). Contributios: Based on 106 variables analyzed, the multifactorial analysis by reduction of factors allows to determine 11 cross factors that contribute to generate the space of the intangible assets that in the case of the hotel which allows to be more competitive.
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