The people's shifting perspective from buying products to buying "experience" has been phenomenon these days. This phenomenon brings positive effects on the tourism service industry which is potential and prospective to be developed. Indonesia has great potentials to develop the tourism industry. However, the question about distributing the number of travelers more evenly is still bothersome. Thus, the needs to educate conventional tourism industry players into digital marketing and to increase the supporting role for the tourism industry are essential. This article proposes the concept of building a destination competitive advantage which emphasizes the development of tourism in communication skills and selfefficacy through enhancing e-digital capability in sharia hotels. This study applies SEM AMOS analysis with 107 respondents working as employees of sharia hotel in Semarang city. The results showed that digital capability had a positive and significant effect on communication skills and on self-efficacy. Communication skills had a positive and significant effect on self efficacy as well. Furthermore, communication skills mediate the effect of digital capability on self-efficacy. The results of this proposed model are hoped to contribute to social identity theory and social exchange theory in the context of digital-based tourism marketing and development strategies.
This study intends to find a new concept (novelty) that can fill the limitations of previous studies and the research gap between the role of knowledge-oriented leadership and organizational performance centered on the concept of Islamic Ethical Interaction Capability leadership expected to trigger an increase in organizational performance. This study develops a model of increasing organizational performance through a spiritual leadership theory approach and interaction theory with a focus on the concept of Islamic Ethical Interaction Capability expected to be able to fill the existing gap. This study aims to explore a new conceptual model that can fill the limitations of previous studies and the research gaps between the role of knowledge-oriented leadership in improving Organizational Performance centered on the concept of Islamic Ethical Interaction Capability. This explanatory research emphasizes the relationship between research variables (causality) between organizational rewards, knowledge-oriented training, Islamic Ethical Interaction Capability, creativity, and organizational performance. The population in this study was the Camat in the West Java Province, with as many as 627 people. Based on Slevin's calculation, the respondents in the research sample were 245 people, or about 39% of the total number of sub-district heads in West Java province. The sample distribution uses proportional random sampling. Structural Equation Modeling (SEM) from the AMOS 20.0 software package was used to analyze the data in this study. The results of the study show that leadership that has the characteristics of being able to lead to honest behavior, fair emotional understanding, caring and understanding the negative emotions of others, and believing and sharing positive emotions is proven to be able to encourage increased creativity in human resources and organizational performance. Organizational rewards and knowledge-oriented training increase Islamic Ethical Interaction Capability Leadership expressed by indicators leading to honest behavior, fair emotional understanding, caring for and understanding of the negative emotions of others, and believing in sharing positive emotions.
Cookies memiliki potensi yang cukup menjanjikan. Oleh karena itu dalam perkembangannya makanan ringan jenis cookies memerlukan beragaram inovasi baik inovasi dalam produk maupun inovasi dalam strategi pemasarannya. Salah satu UMKM yang memproduksi cemilan berupa cookies adalah Hani’s Kukiss. Namun mereka menghadapi beberapa permasalah di aspek keuangan dan pemasaran. Di aspek keuangan, hani’s kukiss belum melakukan pencatatan laporan keuangan dan di aspek pemasaran hani’s Kukiss belum mempromosikan produknya dengan optimal. Sehingga tim pelaksana pengabdian memberikan pendampingan dalam mengahadpi permasalahan yang dihadipi Hani’s Kukiss. Di akhir pendampingan, hani’s kukiss sudah mulai mampu membuat laporan keuangan dan juga memasarkan produknya secara offline maupun online. Kata Kunci: Laporan Keuangan, Pemasaran, UMKM
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