Corporate social responsibility is an issue to which businesses attach great importance today. They coordinate their activities in such a way that they are useful for the environment and society. The purpose of this study is to research how corporate social responsibility influences business image and customer trustworthiness. Furthermore, the study intends to investigate the relationship between corporate image and consumer credibility. We used an online survey with the appropriate sample to obtain data for this topic. This study evaluated corporate social responsibility, business image, and consumer trust in Kosovar food firms across three instruments. According to the study's findings, social responsibility benefits both company image and consumer credibility, and there is a considerable positive association between corporate image and customer credibility. Due to time and cost restrictions, the sample was limited to survey participants. Based on the findings of this study, we recommend that corporate executives pay more attention to the use of social responsibility, as this factor has a direct influence on corporate image and customer credibility, as well as managing the interplay between these two factors.
The purpose of this article is to examine how students use social media based on six factors: field of study, level of study, year of study, gender, age, and income. To collect the data for this study, we conducted an online survey with an appropriate sample. In this study, a single construct was used to assess students' social media usage habits. We investigated the link between students' social media behaviors and their academic orientation, degree of study, year of study, gender, age, and income. According to the results of this study, students' social media use varies by field of study, does not differ by level of study, differs by year of study, differs by gender, differs by age, and does not differ by income. The sample was restricted to survey respondents due to time and financial limitations. Consequently, the study findings cannot be generalized to the entire population.
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