Agri‐environmental measures play an important role in Italian rural areas, as shown by the financial commitment to the Rural Development programmes. However, in contrast with other European Union (EU) countries, policy‐makers still have limited experience on how farmers approach environmental incentive schemes. This paper casts new light on this issue from a northern Italian perspective. The rationale of the farmers’ decision‐making process is explored using two multinomial models. The first explains the probability of non‐participation or participation in one of three specific agri‐environmental measures. The model outcomes show that labour‐intensive farming types and high dependency of household income on farming activity constrain farmers’ participation, whereas previous experience, easy‐to‐implement environmentally friendly farm practices and adequate compensation of extra costs encourage participation. The second model explores the effect of farmers’ attitudes and beliefs on their predispositions towards participation in any of the schemes. The results highlight that, besides income factors, the farm's future in the business, and the relationship with neighbouring farmers and their opinions on environmentally friendly practices all have significant effects on adoption of agri‐environmental measures. The paper concludes by suggesting that farmers’ attitudes and beliefs, as well as the local behavioural influences, have to be taken into account when designing and communicating agri‐environmental measures.

One of the main functions of geographical indications (GIs) is to provide information and quality to consumers. This, in turn, can generate benefits for producers and stimulate rural development processes, as advocated by European Union (EU) legislation. The objective of the present study is to understand if the theorized effects of GIs on local economic development are supported by empirical evidence. Using a systematic approach, we reviewed the literature on the topic and structured the results of the review adopting a supply chain framework. This allows us to better understand how the effects of GIs are distributed among the chain actors and finally arrive at the local territories where GI products originate. Evidence shows that GIs are actually able to generate value added, especially at the consumer and retailer levels, while the effects on the economic performance of producers are more heterogeneous and dependent on specific local conditions. The review also highlighted some drawbacks in the literature that make it difficult to draw robust conclusions about the actual impact of GI policy at the European level. Therefore, despite the GI tool actually showing good potential for improving local economic conditions, more structured and focused research is needed.

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Purpose – The research aims to explore whether quality signals, such as grape variety names explicitly used by ‘quality wines produced in specified regions’, affect wine retail prices in different ways in large-scale retail and in specialised shops. Methodology–Tocai wine, which is produced in northeastern Italian regions and involved in a dispute with the Hungarian geographical indication Tokaj, has been taken as a case study. A hedonic price model has been estimated based on retail prices observed in local markets. Findings – The research shows that consumers buying at large-scale retailers are willing to pay a higher price premium for quality signals than those buying in specialised shops, ceteris paribus. For the latter, willingness to pay for quality signals is reduced by the information provided by the specialised shop retailer, which decreases the customer’s uncertainty about wine quality; quality signals appearing on wine labels generally have a more relevant positive effect on wine price than brand reputation, confirming the findings available in the current literature. Originality/value – This paper originally contributes to the literature by proving in a real market situation that consumers are willing to pay a higher price premium for quality signals when information is supplied only by wine labels, as in large-scale retail, than when it is provided by a knowledgeable seller’s assistance, as in specialised shops. The paper confirms that the information transmitted to the consumer during purchase affects price in a way similar to that reported by the literature for simulated markets in the case of expert consumers

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Environmentally Friendly Farming Practices (EFFPs) are tools aimed at providing ecosystem services or mitigating the environmental impacts of intensive agriculture. A large literature has explored the factors affecting the adoption of EFFPs by farmers. However, opposite effects of several factors on uptake have often emerged. We carried out a qualitative meta-analysis of the literature seeking to identify some geographical and temporal trends that can provide a rationale to explain these opposite results. To reach this goal, we analysed the literature and classified the following factors affecting farmers’ behaviour according to the theory of reasoned action and planned behaviour: farm, farmer, informational, and social factors. Our perspective in exploring the existing literature shows that the geographical context and the temporal period under analysis, considered as different adopters’ cohorts, can explain most of the opposite effects. For example, while the different effects of farm structural factors show specific geographical patterns, those of the management and economic factors follow temporal trends. The impact of some farmers’ socio-demographical characteristics and some social factors can be explained in terms of both geographical context and time. The broad trends we found cast light on the importance of further research adopting the same methodological approach in different geographical contexts and under a temporal perspective.