This study aims to analyze the effect of brand identity and brand image on brand satisfaction and brand loyalty of silverqueen chocolate products in Samarinda City. A quantitative approach using path analysis processed with IBM SPSS 23 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. A total of 132 respondents who had consumed Silverqueen chocolate in Samarinda were the samples in this study. The measurement scale uses a Likert scale with a score of 1 - 5. In the beginning, validity and reliability tests are carried out on the research instrument, then estimation tests and structural model fit tests are conducted. The results showed that brand identity and brand image had a significant effect on brand satisfaction and had no significant effect on brand loyalty. Likewise, brand satisfaction has no significant effect on brand loyalty. The results of this study state that brand variables that affect brand satisfaction will not automatically encourage brand loyalty.
This study aims to analyze and prove the effect of ewom, social influence, perceived enjoyment on attitude and ewom, social influence and perceived enjoyment on intention to use, and attitude on intention to use Spotify application users in Samarinda City. A total of 102 samples were used in this study, respondents were Spotify users in Samarinda City who were taken offline with a Likert scale of 1-5. Validity and reliability tests were carried out using IBM SPSS Statistics 23 software and estimation tests and structural model fit tests were carried out using IBM AMOS software. The test results show ewom, social influence and perceived enjoyment have a significant positive effect on attitude. Ewom has no significant negative effect on intention to use. Meanwhile, social influence and perceived enjoyment have an insignificant positive effect on intention to use and attitude has a significant positive effect on intention to use.
The aims of this study are to analyze the effect of balancing funds and local own-source revenue on regional expenditure and economic growth before the covid-19 pandemic in Samarinda City. The data used in this study is secondary data, which was obtained in 2014–2019. The analytical tool used is path analysis with IBM-SPSS Version 24. Research results showing that the Balancing Fund take effect direct and not significant to regional expanditure, strengthened score significance 0.356 > 0.05, with score influence direct of -0.318. Balancing Fund take effect direct and not significant to economic growth, strengthened score significance 0.127 > 0.05 with score influence direct of -0.390. Local own-source revenuehas an effect direct and significant to Regional Expenditure, strengthened score significance 0.031 < 0.05 with score influence direct of 1,126. Local own-source revenue has an effect direct and significant to Economic Growth, strengthened score significance 0.027 < 0.05 with score influence direct amounted to 1,879. Influential Regional expanditure direct and not significant to Economic Growth, strengthened score significance 0.106 > 0.05 with score influence direct of -0.728. Local Own-source revenue has no direct and insignificant effect on Economic Growth through Regional Expenditures with the effect of a score of 0.231. Balancing Fund has no direct and not significant to Economic Growth through Regional expenditure with score influence of -0.819.
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