The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.
TGula aren merupakan salah satu produk unggulan yang ada di Kecamatan Selupu Rejang jumlahpelaku usaha industri gula aren terus meningkat pada setiap tahun, pada tahun 2019 sebanyak768,88 ton tahun 2020 sebanyak 991,63 ton dan tahun 2021 sebanyak 1.509,126 ton. Penelitianini bertujuan untuk mengetahui faktor sosial ekonomi yang berpengaruh terhadap pendapatanusaha industri gula aren di Kecamatan Selupu Rejang. Pendekatan kuantitatif digunakan padapenelitian ini. Penelitian ini dilakukan pada Januari 2022 berlokasi di Kecamatan Selupu Rejang.Penentuan responden pada penelitian ini menggunakan metode Slovin. Responden sejumlah 30pelaku usaha industri gula aren. Data yang digunakan pada penelitian ini adalah data primer dandata sekunder. Pengambilan data dilakukan dengan wawancara kepada responden denganmengggunakan kuesioner terstruktur. Analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan variabel dummy yaitu usia, jumlah tanggungan keluarga, modal,tingkat pendidikan formal dan nonformal yang pernah diikuti oleh pelaku usaha gula aren baikyang dilaksanakan oleh lembaga pemerintah maupun nonpemerintah. Berdasarkan hasil penelitiandiperoleh persamaan Y = -88.941 + 0.01 X1 - 1.663 X2+0.077 X3 + 0.444X4 + 2.311Di + e .sedangkan pada hasil uji t-hitung diketahui bahwa variabel modal (X3), Pendidikan formal (X4)dan pendidikan nonformal (D5) berpengaruh nyata terhadap pendapatan dan hasil uji F-hitung6.167 lebih besar dibandingkan nilai F-tabel 3.32 sehingga dapat disimpulkan bahwa terdapatpengaruh nyata variabel usia, jumlah tanggungan keluarga, modal, tingkat pendidikan formal dannonformal terhadap pendapatan.
Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong (Oleh : Efrita Fitriyanti, NPM. 201802031, Dibawah Bimbingan Dwita Prisdinawati, S.P.,M.Si dan Mira Yanuarti, S.P.,M.P). Penelitian Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong, bertujuan untuk menganalisis pengaruh Elemen Ekuitas Merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek terhadap keputusan pembelian di kedai kopi “Gula Pahit” Kabupaten Rejang Lebong. Penelitian ini dilaksanakan pada Februari 2022 sampai dengan Maret 2022 di Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong dengan pertimbangan bahwa Kedai Kopi “Gula Pahit” menggunakan mesin terbaik kedua di dunia yang berasal dari Taiwan. Analisis data yang digunakan pada penelitian ini adalah uji Regresi Linear Berganda uji T dan uji F terhadap 30 konsumen Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong. Berdasarkan output “Test Statistic”, diketahui Asymp. Sig (2-tailed) X1 bernilai 0,014,X2 bernilai 0,034,X3 bernilai 0,025 dan X4 bernilai 0,000 lebih kecil dari < 0,05, maka dapat disimpulkan bahwa Kesadaran Merek,Asosiasi Merek,Persepsi Kualitas dan Loyalitas Merek mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian pada Kedai Kopi “Gula Pahit”, maka dapat disimpulkan H0 ditolak dan H1,H2,H3 dan H4 diterima. Pada tabel statistic didapat nilai F hitung adalah 1115,656 sedangkan nilai F tabel dengan alpha 5% atau 0,05 nilainya 2,76. Sedangkan pada nilai Asymp. Sig (2 tailed) diperoleh 0,000 dikarenakan F hitung > F tabel yaitu 1115,656 > 2,76 atau nilai signifikasi 0,000 < 0,05 sesuai dengan pengujian statistik yang digunakan maka H0 ditolak dan H5 diterima.
The area of ??Rejang Lebong Regency in Selupu Rejang District is the business of the sugar palm business called UD Sari Aren. Granular palm sugar processing business has been running for more than fifteen years. Because UD Sari Aren is the only sugar granular palm industry the researchers are interested in seeing business feasibility through a profitability approach which is a comparison between earnings and capital. This study aims to determine the value of profitability and profit of UD Sari Aren granular palm sugar. This research uses census method, and profitability ratio analysis tool. Purposive sampling technique, with the criteria for one of the businesses that has been in existence for more than twelve years. The results of the study, the production costs incurred by UD. Sari Aren amounted to Rp 2,550,000,000 per year. The production value of this business is IDR 3,360,000,000 / year with a production of 96,000 kg / year. The selling price is IDR 35,000 / kg. the profit obtained is Rp. 810,000,000.- / year. The profitability value from the ratio of profit and capital is 31.76 percent. It can be interpreted that the business gets a profit far greater than the prevailing interest rate which is 18 percent per year Keywords: granular palm sugar, value of production, capital, profit, profitability
Ecological supportability can be accomplished assuming the local area is answerable for the neatness and magnificence of the general climate. The household should be the first place in society to handle waste management. Waste management is a very important job for housewives. The interview and outreach method was used to carry out community service activities with 21 PKH beneficiary housewives, 11 of whom were unaware of the significance of waste management. so that housewives benefit greatly from this activity in terms of their knowledge of waste management, waste sorting, waste processing for fertilizer use, and plastic waste submission to the Garbage Bank
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